Retail TouchPoints

MAY 18, 2023

Zeropark offers commerce media solutions, targeted at retail brands and agencies looking to drive incremental performance and efficient sales with sustainable, cookieless and 100% brand-safe advertising. The solutions are designed to meet consumers while they’re in a shopping mindset and at their highest moments of intent.

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Advertising Promotions Management Consumer 267

Retail TouchPoints

JULY 21, 2023

The lottery is like a black box, leaving both players and advertisers in awe. For brands and advertisers in this space, the mystery is deeper. Players dream of that jackpot lifestyle while advertisers seek to comprehend the minds of those captivated by the various games that could get them there. What fuels their curiosity?

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Advertising Consumer Planning Promotions 215

Retail Wire

NOVEMBER 7, 2023

Meta has announced a significant policy change regarding the use of generative artificial intelligence (AI) in political advertising.

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Advertising 262

Retail TouchPoints

SEPTEMBER 13, 2023

The Interactive Advertising Bureau (IAB) has released a preliminary framework to standardize retail media measurement. advertising channels in 2022, according to a study by IAB. Criteo , Best Buy Ads , Kroger Precision Marketing , Target , Vibenomics and Colgate-Palmolive. Retail media was one of the fastest-growing U.S.

Advertising 279

Advertising Marketing Planning Promotions 279

Retail TouchPoints

OCTOBER 12, 2023

Walmart Connect , the retailer’s retail media arm, has launched a new certification program to help advertisers of all types and levels understand and adopt the company’s evolving suite of advertising solutions. That’s why we’re making it easier for our advertisers to understand and adopt our rapidly evolving solutions.

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Advertising Marketing Management ATS 232

Retail TouchPoints

MAY 12, 2023

On May 11 the parent company of Facebook , Instagram and WhatsApp unveiled several new generative AI applications for its platform that it is currently trialing with a small group of advertisers. Sample of Meta’s text generation tool. Source: Meta) What’s new now is the “generative” part of the equation.

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Advertising Marketing ATS 259

Retail TouchPoints

SEPTEMBER 25, 2023

Shopify is expanding the reach of its merchant advertising tool Audiences to include all major advertising platforms. and Canada Shopify Plus merchants, first debuted in May 2022 , with the goal of helping brands identify and reach target customers on their preferred advertising networks.

Advertising 238

Advertising Apparel Management ATS 238

Retail TouchPoints

OCTOBER 25, 2023

Ulta Beauty is testing new smart vending tech from SOS that will expand the beauty retailer’s in-store sampling program and add in-store advertising capabilities to its retail media offerings for the first time. SOS Co-founders showcase the smart vending capability at Ulta.

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Advertising Accounting Location Shopping 221

Retail TouchPoints

JANUARY 26, 2023

Department of Justice (DOJ) has filed a lawsuit against Google that accuses the tech giant of using its scale to engage in anticompetitive actions in the digital advertising industry. The DOJ, along with eight states, is seeking to “unwind [Google’s] monopolistic grip on the market, and restore competition to digital advertising.” “One

Advertising 286

Advertising Marketing Management ATS 286

Retail TouchPoints

JUNE 30, 2022

Rakuten Advertising has entered into a partnership with influencer marketing platform Mavrck that will expand Rakuten’s influencer offerings and provide program oversight, optimization and measurement for affiliate advertisers.

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Advertising Management Marketing ATS 246

Inside Retail

AUGUST 17, 2023

Some of the world’s biggest advertisers, from food giant Nestle to consumer goods multinational Unilever, are experimenting with using generative AI software like ChatGPT and DALL-E to cut costs and increase productivity, executives say. Media value is the cost of advertising needed to generate the same public exposure.

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Advertising Marketing Consumer Promotions 245

Inside Retail

FEBRUARY 7, 2023

Privacy and data regulations – such as Apple’s App Tracking Transparency Framework – have severely limited the data that brands and advertisers can collect on users of these channels. Brands seeking to break away from the Google-Meta duopoly in the digital advertising market need to be agile and adaptable to match today’s digital landscape.

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Advertising Returns Promotions Checkout 246

Retail TouchPoints

DECEMBER 1, 2023

However, this latest expansion could mark the beginning of a resurgence for the platform, especially since it arrives as X (the platform formerly known as Twitter) is experiencing another rush of advertiser abandonment following more incendiary comments from owner Elon Musk.

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Advertising Accounting Marketing Consumer 253

Retail TouchPoints

FEBRUARY 8, 2023

The advertising industry is managing growing fears of inflation and an economic downturn as many top retail brand advertisers are dealing with the effects. Even companies less dependent on advertising, such as Microsoft, reported a $100 million loss in revenue in its second quarter due to a reduction in ad spending.

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Advertising Customer Retention Marketing Consumer 239

Retail TouchPoints

NOVEMBER 10, 2022

“What we’re probably going to see is not necessarily more items sold, but because prices are going up due to inflation, consumers are buying the same amount but ultimately spending more, ” predicted Alex Kazim, VP and General Manager of Global Advertising for eBay in an interview with Retail TouchPoints. “We

Advertising 254

Advertising Shipping Consumer Shopping 254

Retail TouchPoints

MAY 17, 2022

What interests me about the metaverse is the massive opportunities for brands and advertisers. Contextual’ Versus ‘Additive’ Advertising. For advertisers, there are two types of advertising in the metaverse, which are informed by these four functions — I refer to them as contextual advertising and additive advertising.

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Advertising Fashion Promotions Consumer 218

Retail TouchPoints

NOVEMBER 10, 2023

As consumer spending dips, retailers and ecommerce businesses are facing a perfect storm that is impacting their digital advertising ROI. Trusted by major brands like Disney, Tab Corp and HelloFresh, TrafficGuard, accessible on Google Cloud Marketplace, upholds transparency and security in digital advertising, setting industry benchmarks.

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Advertising Marketing Finance Consumer 317

Retail TouchPoints

NOVEMBER 16, 2021

The portal expands on a host of new advertising formats that TikTok rolled out in late September 2021. Through this new platform, we aim to equip advertisers with a suite of tools to speed up the creation of high-performing creative.”. The first phase of TikTok Creative Exchange is available now to a limited set of advertisers.

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Advertising Management Planning ATS 242

Retail TouchPoints

MARCH 20, 2023

One of the major challenges faced by the cannabis industry is limitations on its ability to advertise, due to a combination of state and federal regulations as well as platform-specific rules. However, the first signs that this may be changing have appeared on Twitter, which has loosened its policy regarding cannabis to allow advertisements.

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Advertising Marketing ATS 256

Retail Wire

APRIL 27, 2023

Twitter was the first social media site to allow cannabis advertising. “Going forward, certified advertisers may feature packaged cannabis products in ad creative. It is now further relaxing its rules for weed ads to include product photos. ”

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Advertising 130

Retail Wire

JANUARY 17, 2024

Google is releasing hundreds of employees from its advertising sales team.

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Advertising 130

Inside Retail

OCTOBER 28, 2021

To those who are only just getting up to speed with the advent of TikTok, the prospect of advertising and brand-building on the platform represents an as-yet-untapped opportunity. Understanding how to approach new platforms is an issue that’s been part of the advertising industry since its earliest days.

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Advertising Consumer Marketing Fashion 243

Inside Retail

MAY 8, 2022

I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . Peeling back more layers, one reason for Meta’s strong performance, in particular, is that most brands analysed on the platform were getting the advertising basics right. . I’ll have the extra pad see ew , thanks.

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Advertising Beauty and Health Marketing Consumer 264

Retail Wire

DECEMBER 28, 2023

Grand Canyon University, for deceptive advertising. The Federal Trade Commission is suing the largest Christian University in the U.S.,

Advertising 147

Advertising 147

Inside Retail

APRIL 26, 2021

Property group Lendlease has taken the management of small-format digital advertising displayed in its shopping malls and urban retail precincts in house, rather than contracting the task out to advertising agencies. The post Lendlease takes in-mall digital advertising in house appeared first on Inside Retail.

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Advertising Shopping Management 246

Retail TouchPoints

OCTOBER 26, 2022

Amazon unveiled a slate of new advertising products and capabilities at its unBoxed conference, touting its ongoing mission to “make marketers’ lives easier” and help them adapt to the changes taking place in digital marketing (read: deprecation of the cookie and ongoing privacy regulation). . “We Digital Signage in Amazon Fresh Stores.

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Advertising Marketing Location Accounting 162

Retail Wire

FEBRUARY 14, 2023

More than 62 percent of Twitter’s top advertisers as of September were no longer on the social media site by January, according to data from Pathmatics by Sensor Tower. Major brands including Coca-Cola, Unilever, Jeep, Wells Fargo and Merck are among the companies that refrained from advertising on Twitter in January.

Advertising 130

Advertising 130

Tokinomo

AUGUST 31, 2021

Online advertising is not going to look the same after 2023. Everybody loves cookies. However, in this article, we are going to talk about a different kind of cookie. Because Google announced last year that it is letting go of third-party cookies. How is this going to affect FMCG brands and retailers?

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Advertising 197

Hunton Andrews Kurth

OCTOBER 11, 2023

BBB National Programs’ Children’s Advertising Review Unit (CARU) has released new Guardrails for Child-Directed Advertising and Privacy in the Metaverse. All advertising should be easily recognizable as advertising. Understand when content becomes advertising (and what is not advertising).

Advertising 105

Advertising Promotions Consumer ATS 105

Retail TouchPoints

MAY 1, 2024

Yahoo Advertising and Kroger Precision Marketing (KPM) — the retail media business of Kroger , powered by 84.51° — are teaming up to bring Kroger’s first-party, purchase-based audiences to the Yahoo Demand-Side Platform (DSP). “Advertisers on average see 6.5X

Advertising 233

Advertising Returns Marketing Consumer 233

Tokinomo

JUNE 21, 2021

In-store advertising is essential for both brands and retailers. FMCG brands have the opportunity to promote their products, to capture the attention of customers and to increase brand awareness. Retailers want to sell more and increase their profit per square meter.

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Advertising Promotions 237

Tokinomo

APRIL 17, 2024

It’s been 5 years since Tokinomo started to rethink retail. 5 years full of innovation, dedication and successful collaborations and campaigns. During this time, Tokinomo has emerged as a trailblazer in the retail marketing landscape, weaving innovation, technology, and sustainability into a tapestry that transforms in-store experiences.

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Advertising Retail Marketing Marketing 147

Retail TouchPoints

MARCH 2, 2021

Digital advertising platform Cardlytics has acquired cash-back offers platform Dosh for $275 million in cash and stock. Founded in 2016, Dosh is a transaction-based advertising platform that helps consumers earn cash back when they shop, dine or book hotels. This creates real value for consumers, advertisers and our bank partners.”.

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Advertising Telecommunications Returns Consumer 183

Inside Retail

SEPTEMBER 24, 2022

The TGA says the brand’s advertising included claims such as its ability to treat serious health conditions like cancer and Alzheimer’s, without obtaining prior permission from the regulator. . The post TGA fines JSHealth for ‘unlawful advertising’ appeared first on Inside Retail. It is sold in 408 stores nationwide.

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Advertising 130

Retail Wire

DECEMBER 5, 2022

Apple is planning to resume advertising on Twitter after the social media site offered incentives to get them and others to return. Apple is the largest advertiser on Twitter, according to Elon Musk. Twitter is offering to match dollar-for-dollar ad expenditures of $500,000.

Advertising 113

Advertising Returns Planning 113

Retail TouchPoints

DECEMBER 3, 2020

Walgreens has launched its own advertising offering, dubbed Walgreens Advertising Group (wag). The technology and Walgreens’ customer relationships can connect audiences to advertising platforms, enabling wag to deliver shopper reach across the digital ecosystem.

Advertising 149

Advertising Customer Experience Consumer Shopping 149

Retail Gazette

SEPTEMBER 5, 2023

The positioning of product listings is just one way brands are working with retailers to advertise to the huge audience that many shopping websites attract. Advertising agency GroupM forecasts that sales through the channel will be bigger than TV advertising by 2028.

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