“It’s the next frontier”: Creating Australia’s fastest-growing hair care brand
Inside Retail
MAY 1, 2024
Hair care, previously the step-sister to makeup and skincare, is starting to take centre stage as a major beauty category. This can be seen with the cult-like following that hair care brands like Bread and Ouai have earned and the introduction of celebrity hair care lines including Beyoncé’s Cécred and Jennifer Aniston’s LolaVie. One entrepreneur hoping to capture a share of this growing market is Jordan Mylius, who previously drove the global growth of self-tanning and skincare bran
Let's personalize your content