Day two at NRF: Pattern Beauty, Tommy Hilfiger and the power of storytelling
Inside Retail
JANUARY 13, 2025
If you don’t have your narrative set, someone else will tell your story, said Katie Welch, the chief marketing officer of Rare Beauty. That was one of the key messages delivered on the second day of Retails Big Show, the National Retail Federations (NRF) annual conference and expo, which is being held in New York City this week. Major players in the retail industry like Tracee Ellis Ross, the founder and co-CEO of Pattern Beauty; Tommy Hilfiger, founder of the iconic eponymous apparel bran
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