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As Millennials grow up, their toddlers and tweens present a new target market

Inside Retail

Millennials were both the target market and, in some cases, the founders of this new breed of retail business, so it’s no surprise that many of them focused on fashion and other discretionary purchases relevant to consumers in their mid-20s. The brand’s target market is parents of young children between three and 10 years aold.

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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

In addition, as the popularity of online ordering and delivery continues to skyrocket, marketers need to rethink how they communicate with and market to consumers. In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy.

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What is a Target Market and How to Pick One (Examples and Template Included)

Small Biz Trends

When marketing a business, the key to success lies in the ability to target the right group or groups of people accurately. Knowing your target market is essential for any company that wants to create an effective, compelling marketing message that resonates and results in sales. What is Target Marketing?

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Woolworths, Petbarn forced to suspend pet insurance after Asic probe

Inside Retail

It cited “deficiencies in the target market determinations (TMD) for the products” adding that it had conducted a “risk-based and targeted review” of insurance TMDs. Asic was concerned that the insurers failed to appropriately define the target market for these products using objective and tangible parameters.”

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Shopping centre industry alarmed by merger reforms

Inside Retail

The SCCA believes such a requirement goes beyond the original intent to target market concentration and will unnecessarily capture other markets. There is also a lack of clarity as to how the ACCC notification process would operate or the factors that will be considered, the council added.

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NT retailer forced to stop offering credit to First Nations customers

Inside Retail

Given the nature of its business, the retailer must comply with the design and distribution obligations, which require firms to design financial products that meet the needs of consumers in an identified target market. “Protecting First Nations consumers from harm and misconduct remains a priority,” it stressed.

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How teen sensation Bubble Skincare is bursting  into the Australian market

Inside Retail

million followers on TikTok since launching in 2020 and is poised to surpass nine figures in annual revenue this year, thanks to its steadfast target market of tweens and teens. Social frenzy Bubble has amassed over 2.7 By stocking Bubble locally, Priceline will be hoping to drive younger shoppers into its stores.

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