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Now, brands like Vans are embedding these short-term solutions into their day-to-day workflows as they strive to optimize the flow and experience of the shoe and apparel retailer’s 500+ stores in North America. Vans has increased the efficiency workflow for its visualmerchandising and monthly floorset process using solutions from IWD.
It’s been designed with a streamlined approach to storelayout to offer an intuitive shopping journey that encourages discovery and easy navigation. The new location features a bold storefront, expanded footwear and accessory selections and an emphasis on sustainability and dynamic digital fixtures.
Sadly, in addition to imagining how people will shop the store, designers need to think harder about how they might steal from it, too. That means asking questions like: What more can be done to deter theft using storelayout, customer flow, shelf height, mirrors, lighting and the placement of gondolas, merchandise and security cameras?
Small-format stores must convey their value proposition clearly and succinctly, making it easy for consumers to understand what sets them apart and why they want to go there.
Beyond the merchandising itself, assortment planning also refers to optimizing a store’svisualmerchandising, layout, and the placement of the products. It’s all about forecasting demand and meeting it with the best product selection, promotions, branding, and storelayouts.
From the art of visualmerchandising (VM) to the subtle science of storelayout, many of the best decisions were historically guided by experience, gut instinct and the occasional stroke of genius. A quick VM or storelayout adjustment could fix what might otherwise remain a mystery.
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