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“The retailers that really invested in buy online, pick up in-store (BOPIS), shops-within-shops in larger footprint locations or even experiential retail — those retailers really started to thrive during this time,” said Joe Scaretta, Co-CEO and Founder of CS Hudson in an interview with Retail TouchPoints.
Sadly, in addition to imagining how people will shop the store, designers need to think harder about how they might steal from it, too. That means asking questions like: What more can be done to deter theft using storelayout, customer flow, shelf height, mirrors, lighting and the placement of gondolas, merchandise and security cameras?
A flat-pack furniture retailer’s maze-like storelayout shows customers how their products work in different settings and gives them the chance to touch and try out items. In-store experimentation experiences are opportunities to entertain, energize and inspire customers while connecting emotionally with them.
Consumers aren’t only interested in being able to try out a brand’s product in real-time but are also interested in intriguing and interactive in-store experiences that allow them to tailor the product to their own unique preferences.
The answer could have been straight out of a VB ad from the ’70s; this gift card consisted of retailers focused on cars, fishing, and sportinggoods. Had we followed the retailer’s storelayout and stayed in the boys’ section, we would never have seen these items. Moving past demographics.
Understanding your retail trends regarding your most sold products during peak seasons and holidays allows you to optimize the storelayout and storage accordingly. So, sportinggoods, swimwear, sunscreen, and picnic-related items witness an increase in sales.
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