NRF: 52% of Shoppers Celebrating Valentine’s Day, Spending a Combined $21.8 Billion
Retail TouchPoints
JANUARY 29, 2021
The other top shopping destinations include: Department stores ( 29% ); Discount stores ( 28% ); and A tie between local small businesses and specialty stores ( 17% each). Unsurprisingly, ecommerce will be the most popular destination for Valentine’s Day shopping, accounting for 39% of the total.
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