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Shopify brings social commerce to Pinterest Australia

Inside Retail

Pinterest and Shopify will extend their partnership to a further 27 countries, including Australia, in a move expected to making social commerce easier on the platform. million merchants using Shopify can tap into the purchasing power of over 450 million Pinterest users by building thoughtful, targeted marketing campaigns.”.

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How Prada and Miu Miu are tapping into a younger crowd through Snapchat Bitmoji

Inside Retail

It comes down to the target market’s impression – is presence on a channel worth enough to degrade your brand premium? “I “But this presence comes at the expense of brand premium – the brand codes are lost. The product feels generic, the store feels discount, and the whole presence is very underwhelming. “It

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How Gen AI is Reshaping our Understanding of User Intent

Retail TouchPoints

By identifying that people are searching for low-calorie wines or high-end tequilas, companies have the ability to enhance customer data platforms for more targeted marketing. Get in touch with social media platforms: Social media platforms offer a wealth of data regarding user preferences, interests and behaviors.

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AuMake ends FY21 down $7.8m, hopeful for new year

Inside Retail

AuMake ’s work transforming its business from a physical daigou chain to an influencer-led social commerce marketplace has continued to weigh on its short-term results, with a revenue figure of $2.6 million for the fourth quarter dragged down by product manufacturing and operating costs. After costs, the business suffered a $1.8

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Leveling Up: How Gaming is Changing the Face of Retail

Retail TouchPoints

Retailers can instantly connect with a highly engaged, diverse audience that often extends far beyond their traditional target market. For the retail industry, the benefits of collaborating with gaming brands are substantial.

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How teen sensation Bubble Skincare is bursting  into the Australian market

Inside Retail

Social frenzy Bubble has amassed over 2.7 million followers on TikTok since launching in 2020 and is poised to surpass nine figures in annual revenue this year, thanks to its steadfast target market of tweens and teens. By stocking Bubble locally, Priceline will be hoping to drive younger shoppers into its stores.

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Alibaba exec talks about how Australian businesses can target SEA and China

Inside Retail

When it comes to consumer behaviour in Southeast Asia, Yau said that there is a preference for mobile shopping, social commerce, and personalised experiences. The bigger picture According to CNBC , Alibaba Group is putting more emphasis on its overseas business as domestic consumption growth is lagging.