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Thanks to rapid innovations in supplychainmanagement, AI technology and digital marketing, e-commerce is increasingly playing an integral role in the lives of everyday Aussies. SocialcommerceSocial media platforms are becoming ecommerce marketplaces.
This year, over 102 million people will buy via social platforms in the US alone and by 2025, global sales via socialcommerce will exceed US$1.2 Among consumers – and not just Millennials – socialcommerce is gaining significant traction, growing three times as fast as overall e-commerce.
Whether it’s click-and-collect options, in-store digital experiences, or socialcommerce, brands are finding innovative ways to connect with consumers across various touchpoints. SocialCommerce: Socialcommerce surges as retailers tap into direct selling through platforms like Instagram and TikTok.
But if you have never heard of socialcommerce, now is the time to stand up and pay attention. Statista has reported that the global value of socialcommerce will grow from US$1.3 In late 2023, Salesforce reported that 59 per cent of consumers had shopped on social media, a massive jump from 15 per cent in 2021.
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