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Target Names New Leaders for Stores and IT Divisions

Retail TouchPoints

Target has made several changes to its executive team, prompted by the retirements of long-serving leaders in store operations and information technology. Target also is promoting Sarah Travis, currently SVP for Roundel and Social Commerce, to EVP, Chief Digital and Revenue Officer.

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Five Below Taps Forever 21 CEO to Lead Company

Retail TouchPoints

She led a brand refresh for the fast fashion retailer, focusing on younger consumers with a social-media-first approach to customer engagement. Under her leadership, Forever 21 launched omnichannel capabilities , social commerce and a metaverse partnership with Roblox.

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A Power-Packed Content Agenda Makes retailX the Must-Attend Event of the Summer

Retail TouchPoints

Hot Takes on Livestreaming, Influencer Marketing and Social Commerce. At Chicago’s McCormick Place, Aug. Aisling Organics’ CEO Krysta Lewis will present a session titled Speaking Gen Z’s Language: Using TikTok to Grow Your Brand , one of several focused on tools retailers can use to engage with younger consumers.

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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

The numbers from our latest guide to omnichannel commerce speak for themselves, showing that marketing across three or more channels earns brands 250% higher engagement. Social commerce metrics are up in 2023 , with a 9% increase in gross merchandise value and a 63% increase in average order value across BigCommerce’s merchants.

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3 Predictions for the Future of Omnichannel 

Retail TouchPoints

The latest report, which was released in December 2021, found that not only are retailers selling through branded ecommerce sites ( 76% ) and stores ( 65% ), they also are using other channels including social commerce ( 43% ), mobile websites/apps ( 36% ) and marketplaces ( 35% ).

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What to Expect and What to Wish for from Retailers this Holiday Season

Retail TouchPoints

Previously, Minkow was a Senior Principal Advisor focusing on omnichannel retail, ecommerce and social commerce at global research and advisory company Gartner and was a business analyst in merchandising strategy at Target.

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Target Details Plans to Drive Over $15 Billion in Sales Growth by 2030

Retail TouchPoints

Key priorities include enhancements to its brick-and-mortar stores, using AI to improve search, social and data-driven personalization, innovation in its owned private label brands, a dramatic expansion of its Target Plus marketplace and a doubling of the value generated by its in-house Roundel media company.

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