This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Target has made several changes to its executive team, prompted by the retirements of long-serving leaders in storeoperations and information technology. Target also is promoting Sarah Travis, currently SVP for Roundel and SocialCommerce, to EVP, Chief Digital and Revenue Officer.
She led a brand refresh for the fast fashion retailer, focusing on younger consumers with a social-media-first approach to customer engagement. Under her leadership, Forever 21 launched omnichannel capabilities , socialcommerce and a metaverse partnership with Roblox.
Hot Takes on Livestreaming, Influencer Marketing and SocialCommerce. At Chicago’s McCormick Place, Aug. Aisling Organics’ CEO Krysta Lewis will present a session titled Speaking Gen Z’s Language: Using TikTok to Grow Your Brand , one of several focused on tools retailers can use to engage with younger consumers.
The numbers from our latest guide to omnichannel commerce speak for themselves, showing that marketing across three or more channels earns brands 250% higher engagement. Socialcommerce metrics are up in 2023 , with a 9% increase in gross merchandise value and a 63% increase in average order value across BigCommerce’s merchants.
The latest report, which was released in December 2021, found that not only are retailers selling through branded ecommerce sites ( 76% ) and stores ( 65% ), they also are using other channels including socialcommerce ( 43% ), mobile websites/apps ( 36% ) and marketplaces ( 35% ).
Previously, Minkow was a Senior Principal Advisor focusing on omnichannel retail, ecommerce and socialcommerce at global research and advisory company Gartner and was a business analyst in merchandising strategy at Target.
Key priorities include enhancements to its brick-and-mortar stores, using AI to improve search, social and data-driven personalization, innovation in its owned private label brands, a dramatic expansion of its Target Plus marketplace and a doubling of the value generated by its in-house Roundel media company.
.”; Growth opportunities , including guidance on selling luxury goods in China from Christina Fontana, Director of Strategic Partnerships at Alibaba Group , who stressed the importance of socialcommerce, particularly livestreaming.
Retailers should expect that even consumers who have embraced store reopenings early on will also continue the online behaviors they learned during lockdown. Retailers need to make the necessary adjustments to storeoperations, fulfilment processes, payments and more, to respect shoppers’ continued desire for contactless commerce.
Socialcommerce, engaging customers through influencers and shoppable posts are a few of the strategies being used by top retailers. “We’re “In Q2, we saw a 71% year-over-year growth.”. Successful retail marketers are embedding their brands within the platforms and devices that are most popular with their customers.
Want the latest thinking on how brick-and-mortar stores can be reconfigured for a post-pandemic environment? The agenda for the virtual 2021 Retail Innovation Conference , taking place Nov. 16 and 17, has been designed to provide practical answers to the most pressing questions on retailers’ minds today.
She leverages 25+ years in omnichannel retail, focusing on brands, covering digital strategy and storeoperations, registry, marketing, tech selection and organizational design. Kathy Kimple is the Executive Director of OSF Digital ’s Strategy group. She can be reached at kathy.kimple@osf.digital.
Despite the surge in online shopping, physical stores remain essential for retailers, providing a space for customers to interact with products and build deeper brand connections. A well-designed store can create a memorable brand experience that strengthens customer loyalty.
The editors of Retail TouchPoints are sharing our picks for the seven most consequential stories of 2023. As usual, there were lots to choose from — that’s standard for such a dynamic industry — but these were the topics that had “legs” (and are likely to continue to be important in 2024).
Whether a retail location, office building, hotel or healthcare environment, designing to support client objectives requires bringing to bear as much relevant information as possible.
The NRF Big Show , held in NYC Jan. 15-17, did more than bring together more than 35,000 attendees and 1,000 exhibitors. The event also gives us business editors the chance to suss out the major trends that retail decision-makers will be grappling with in 2023.
It’s no secret that retailers and brands have become obsessed with driving conversion in their quest to recover the more than half of shoppers who abandon checkout before completing their purchase. After all, “conversion rate optimization” is one of the more common catchphrases in today’s retail industry.
Retargeting existing customers to boost conversions has always been a strong tactic for retailers, and it’s likely to become even more important as third-party cookies deprecate and more stringent privacy regulations go into effect.
We have assembled all the numbers you need, including storeoperations, shopper behaviors, how retailers market their businesses, and much more. If you own a retail store or are considering shop ideas for a new one, take a look at the stats below. What do the latest retail statistics tell us about retailing in 2021?
Many luxury brands communicate their heritage and the promise of an elevated shopping experience via store design: traditional colors, subtle lighting and deep carpets that create a high-end hush. But what about when a luxury retailer wants to have a bit of playful fun?
The chatter of the store “being dead” is evolving from belief that the physical store is fading amid the shift to digital, to seeing that it’s the role of the store that is changing — and a vital one at that. Still, many retailers are opening fewer and often smaller stores with increasing expectations for top-notch experiences.
Online holiday sales increased 4.9% YoY, reaching $222.1 billion for the period from Nov. 31, 2023, according to Adobe Analytics. November’s sales total of $123.5 billion topped December’s $98.6 billion , fueled by strong Cyber Week sales of $38 billion.
Sales Mobile commerce has become the norm and socialcommerce has grown, especially as Gen Z become young adults with their own spending power. We believe the retailers that will genuinely thrive tomorrow will understand that success requires agility across the entire organisation, not just in a specific channel.
Jill Standish, Accenture. COVID-19 undoubtedly convinced a large number of ecommerce “virgins” to make their very first online purchase, but it’s likely much of the dramatic growth seen over the past year came from infrequent ecommerce users — those that had used online channels for less than 25% of their purchases prior to the pandemic.
As the LUXIE brand has grown to become a global DTC cosmetic tools brand sold in 160 countries, its consumer base has shifted from an average age of under 20 to a 30- to 45-year-old demographic.
To attract a new generation of shoppers, retailers are looking to redefine go-to-market strategies and reimagine the customer experience inside their physical store locations. To accomplish this, operational models need to be adapted quickly.
Tharp spoke to Retail TouchPoints about the many ways Google’s retail clients are using Cloud services to: Create nimble, responsive ecosystems that meet the needs of a new generation of “channel-less” shoppers ; Optimize storeoperations and improve the associate experience at a time when staffing is a huge pain point; and Harness the power of their (..)
Will the coronavirus surge in the cold weather, and will that force stores to close again? Everyone in retail has Big Questions : What will this holiday season be like? How long will it take to administer a vaccine once it’s approved? How will the election affect the country’s mood and its economy?
Socialcommerce. Virtual try on is also a relevant and compelling use of this technology that benefits and supports the customer experience. Warby Parker has used this technology in a smart customer-centric way by creating a compelling virtual try on via their mobile app. . TikTok has tested a “Shop Now” button.
12:35] Look it was an early socialcommerce player as far as leveraging Pinterest and things that you could do with. Order management system warehouse management system all the way down to the call center and the warehouse it was, um pretty pioneering on the web services side as far as. [12:35]
“Internet penetration rate in Malaysia is now over 80 percent and the number of active social media users also increased quite a bit over the years,which brings about huge potential in socialcommerce and the rise of local influencers in Malaysia,” Huang said.
Scot: [23:49] It makes logical sense the storeoperators themselves one credit for that stuff too. It’s it’s pretty funny that the the old model is like asking for a commission on the model that’s kind of replacing.
We organize all of the trending information in your field so you don't have to. Join 40,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content