From Niche Product to Viral Sensation: How Bogg Bag Ventured into 1,800 Target Stores
Retail TouchPoints
NOVEMBER 25, 2024
Vaccarella is no stranger to retail — Bogg has wholesale partnerships with Dick’s Sporting Goods and Bass Pro Shops , among others — and she has mastered a model in which the brand develops exclusive designs tailored to each partner’s shopper base. We started doing trade shows and focused on wholesale.
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