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Unlike surge pricing or dynamic pricing, dynamic markdowns ensure consumers consistently receive the best value while helping retailers manage inventory and reduce shrinkage. This approach not only promotes affordability but also enhances sustainability by reducing waste and improving shelf rotation in supermarkets.
While value for money is undoubtedly a large focus for retailers moving forward, stamping out shrinkage is another. Both supermarkets also explained that organised crime syndicates are becoming more sophisticated, and are hitting harder.
They are looking at things like speed and convenience, and self-checkout has become commonplace in all supermarkets and convenience stores today. He believes AI-powered computer vision technology used to reduce shrinkage will help identify instances of customers swapping cheap items for expensive ones by changing labels.
With the ability to increase the number of devices and people connected to the network, retailers finally have the technology and price point required to move this from a concept to a mainstream solution, including high-volume big box stores and supermarkets.
Some shoppers are stocking up on Instacart and then running into their local supermarket for a fill-in trip. Are online more of a weekly stock-up trip, and the trip to the store more for when they forgot eggs or need some specific ingredient? But those data lapses don’t mean your ecommerce program isn’t working.
In the US, for example, department store Target recently blamed a US$593 million reduction in its gross profit on organised retail crime, with shrinkage causing its profit margin to fall by around US$400 million. “We
Drakes Supermarkets is losing around $10 million each year largely due to theft in stores, according to company director John-Paul Drake. We lose approximately $10 million a year on shrinkage – that covers a range of things but the majority of that is goods that are unaccountable,” Drake said. “It’s Global problem.
Factoring in the roughly US$700 million of inventory shrinkage that occurred in 2022, mainly attributed to retail crime, the company is on track to lose up to a total of US$1.2 billion due to organised retail crime over the past two years alone.
Supermarket Woolworths has also been singled out after a slide from a 2020 training module, uploaded by a user on Reddit, claimed it uses facial mapping and artificial intelligence in its CCTV system, and had shared this data with police in order to help them apprehend suspects. Most customer’s “uncomfortable” with surveillance .
While not every new or revamped store will be an exact copy, the site has been providing the supermarket with real insight on over 100 ‘experiments’ that have been trialled into what could be rolled out more widely in the future.
Loss prevention teams call this inevitable outcome “external shrinkage”. Which is why it is so encouraging to see retailers utilising new technology to reduce the impact of shrinkage. Any supermarket looking to replicate this checkout-less model will already be crushingly aware of their own technological limitations.
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