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As Millennials grow up, their toddlers and tweens present a new target market

Inside Retail

Millennials were both the target market and, in some cases, the founders of this new breed of retail business, so it’s no surprise that many of them focused on fashion and other discretionary purchases relevant to consumers in their mid-20s. The brand’s target market is parents of young children between three and 10 years aold.

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Shopping centre industry alarmed by merger reforms

Inside Retail

The Shopping Centre Council of Australia (SCCA) has expressed alarm over the government’s proposed merger reforms, saying they are “poorly targeted” and add to the regulatory burden. The SCCA believes such a requirement goes beyond the original intent to target market concentration and will unnecessarily capture other markets.

Shopping 274
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Click, Connect, Convert: How Live Events Integrate with Omnichannel Retail Strategies

Retail TouchPoints

According to a study by UC Today , 90% of consumers expect to have an omnichannel retail experience when we shop. With all this in mind, smart retail marketers must strike a balance between utility and customer experience and add sizzle to in-store and online shopping without allowing one channel to shine brighter than the other.

Consumer 277
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How Prada and Miu Miu are tapping into a younger crowd through Snapchat Bitmoji

Inside Retail

For 80 to 1,100 Snap Tokens— users can shop designer collections from Valentino, Prada and Miu Miu for their Bitmoji avatars. Snapping a bargain Patrons of Prada or Miu Miu will struggle shopping in-store to purchase much under $1000. And in December, Valentino added new styles to the Bitmoji offering. I think not.”

Fashion 277
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Elevate Your Business for an Unforgettable Holiday Season

From optimizing your website and running targeted marketing campaigns to enhancing customer experiences, this guide covers everything you need to maximize holiday sales and keep customers coming back. Don’t miss out on the opportunity to elevate your business and make this holiday season your most successful yet!

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How Livestream Shopping Channels the Power of Influencer Marketing

Retail TouchPoints

This new breed of individuals has become known as “influencers,” and as their measurable popularity and influence grew, brands quickly lined up to incorporate them into targeted marketing campaigns. This became known as influencer marketing. But here’s where the playing field is being leveled.

Marketing 358
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Retail Trends in Vaping: What’s Driving Sales for Vape Juice Brands

Retail Focus

Retailers that integrate these technologies into their offerings, such as online product customisation tools or virtual flavour trials, are enhancing the shopping experience and boosting customer satisfaction. Brands that embrace these regulations and position themselves as reliable and responsible gain a competitive edge in the market.