Grocery Trend Report: Upgrading Digital Shopping to Support ‘Power Users’ and Appealing to Ethno-National Identities
Retail TouchPoints
NOVEMBER 5, 2024
The in-store grocery shopping experience has held on to its appeal, even as supermarket retailers have realized that they also need to offer customers simple, yet personalized, digital commerce options. But supermarkets can no longer rely on simply providing a top-notch store experience for success.
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