Nike to Double Down on DTC Following Q3 Gains, Plans Standalone Jordan Stores
Retail TouchPoints
MARCH 23, 2022
The brand’s overall digital sales also increased 19% globally, while wholesale revenues were down by 1%. A big piece of Nike’s direct offensive has been a shift away from wholesale and toward DTC. Wholesale Will Still Play a ‘Very Important Role’. Wholesale Will Still Play a ‘Very Important Role’.
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