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“The retailers that really invested in buy online, pick up in-store (BOPIS), shops-within-shops in larger footprint locations or even experiential retail — those retailers really started to thrive during this time,” said Joe Scaretta, Co-CEO and Founder of CS Hudson in an interview with Retail TouchPoints.
Now that American retailers are shuttering stores and losing billions of dollars because of shrink, it is time for a sharper focus on the “journey” of another group entirely — retail criminals. Sadly, in addition to imagining how people will shop the store, designers need to think harder about how they might steal from it, too.
Over the past three years, most of us have done a lot more shopping online, so it’s easy to forget that while ecommerce is still growing, most retail commerce still happens in stores. In-store experimentation experiences are opportunities to entertain, energize and inspire customers while connecting emotionally with them.
While e-commerce retail boomed during the early stages of the pandemic, as customers transitioned back to the office and into the real world, they became more interested in an omnichannel shopping experience.
The answer could have been straight out of a VB ad from the ’70s; this gift card consisted of retailers focused on cars, fishing, and sportinggoods. As a parent of young kids, a massage sounds great right now, as does shopping for new non-spewed-on clothes. Only the latter even remotely resembled any of my interests.
Especially as the pandemic continues to impact us, the 2021 holiday shopping season could be unpredictable, and the need for accurate traffic data for brick and mortars remains as vital as ever. So, sportinggoods, swimwear, sunscreen, and picnic-related items witness an increase in sales. Shopping is all that everyone does.
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