Retail TouchPoints

NOVEMBER 8, 2024

Just in time for peak holiday shopping, Target is joining Linktree Shops, the company’s social commerce marketplace, which already features 35+ brands including Nike , Fanatics and Savage x Fenty. The retailer has a collective 8.4 The retailer has a collective 8.4 million followers on Instagram alone.

Social Commerce 289

Social Commerce Accounting Shopping Fashion 289

Inside Retail

MAY 4, 2022

Enter the acceleration of social commerce. The role of social media is changing. No longer deemed as an afterthought just for Gen Z, social commerce has evolved in leaps and bounds, engaging people from all backgrounds and demographics. It is now both the megaphone and the marketplace for brands.

Social Commerce 325

Social Commerce Advertising Management Marketing 325

Retail TouchPoints

JULY 6, 2022

Although social commerce sales in the U.S. The “Exclusive Live Shopping” functionality gives consumers access to products that were previously only featured in its Paris flagship, which expands access and improves consumers’ connection to the brand.

Social Commerce 305

Social Commerce Jewelry Grocer Consumer 305

Inside Retail

JANUARY 12, 2023

Social commerce – shopping on social media platforms – is expected to reach US$1.2 It is growing three times faster than traditional e-commerce. McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. trillion ($1.9

Social Commerce 264

Social Commerce Beauty and Health Merchant Services Fulfillment 264

Retail TouchPoints

MARCH 11, 2022

The ever-evolving roster of social commerce capabilities on the world’s top platforms can be dizzying, with vast disparities between what is possible from one app to another and each platform fighting to keep up — both with consumers’ expectations and each other. Twitter Lets Merchants Create In-App ‘Shops’.

Social Commerce 305

Social Commerce Merchant Services Advertising Shopping 305

Retail TouchPoints

OCTOBER 24, 2024

TikTok Shop has expanded the refurbished electronics product category to U.S. TikTok users can click the Shop tab to see refurbished products such as tablets, mobile phones and laptops being sold by approved TikTok sellers. Sellers also are required to provide a one-year warranty for all refurbished electronics sold via TikTok Shop.

Shopping 259

Shopping Retailing Pricing Consumer Planning 259

Retail TouchPoints

JANUARY 14, 2022

BNPL and Social Commerce Were Holiday Standouts. Social commerce played a small but significant role in terms of mobile sales. Salesforce found that 4% of global digital sales made on mobile devices were placed through social media apps, and 10% of mobile traffic originated from social media networks.

Social Commerce 306

Social Commerce Fulfillment Drop-Shipping Payment Services 306

Retail TouchPoints

NOVEMBER 22, 2024

. “We’re very excited to launch Amazon Live’s first collaboration with TalkShopLive,” said Wayne Purboo, VP of Amazon Shopping Video in a statement. “TalkShopLive and Amazon Live both lead video commerce in the U.S.,

Shopping 277

Shopping Social Commerce ATS Marketing 277

Inside Retail

SEPTEMBER 7, 2023

Australia’s social commerce industry is expected to register a 12.2 Social commerce is defined as the use of social media and digital networks to facilitate transactions between customers and businesses. The post Australia’s social commerce market tipped to top $2.67 billion by 2028. billion by 2028.

Social Commerce 264

Social Commerce Marketing Shopping 264

Retail TouchPoints

SEPTEMBER 29, 2021

Shopping has been happening organically on TikTok for a while. This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce.

Social Commerce 317

Social Commerce Shopping Advertising Marketing 317

Retail TouchPoints

FEBRUARY 21, 2023

Recent headlines about Meta ’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in the social commerce wars. Social commerce sales in the U.S. Social commerce sales in the U.S. In fact they are anything but — and with good reason.

Social Commerce 246

Social Commerce Advertising Merchant Services Shopping 246

Retail TouchPoints

JULY 24, 2023

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. UK, France, Germany, India, Mexico and United Arab Emirates, and found that not only is Gen Next interested in social commerce, but most of them already are engaging in it.

Social Commerce 246

Social Commerce Payment Services Consumer Shopping 246

Retail TouchPoints

APRIL 3, 2025

Now QVC wants to shed its TV roots and become known instead as a live social shopping company, and its first big move is a new deal with TikTok Shop that will see the OG home shopping network host 24/7 live shopping streams on TikTok that viewers can join via the app any time, day or night.

Shopping 257

Shopping Planning Merchant Services Consumer 257

Retail TouchPoints

JANUARY 16, 2025

Target also is promoting Sarah Travis, currently SVP for Roundel and Social Commerce, to EVP, Chief Digital and Revenue Officer. These leadership updates will help us continue to deliver a differentiated shopping experience every day across every channel, said Brian Cornell, Chair and CEO of Target in a statement.

Social Commerce 290

Social Commerce Store Operations Promotions Shopping 290

Retail TouchPoints

NOVEMBER 2, 2022

to allow its merchants to directly integrate their online store with Snapchat in order to easily sync product catalogs and create ad campaigns on the popular social platform. We ultimately believe this will lend a helping hand to merchants during the most important shopping season.” in a statement.

Social Commerce 278

Social Commerce Returns Marketing Shopping 278

Inside Retail

NOVEMBER 7, 2023

Smthgood isn’t just another online shopping destination; it’s actually harnessing the power of gamification, engagement and loyalty to incentivise consumers to make more thoughtful purchases. The post How social commerce platform Smthgood is reinventing eco-fashion in Asia appeared first on Inside Retail Australia.

Social Commerce 264

Social Commerce Fashion Accounting Accessories 264

Retail TouchPoints

JUNE 10, 2022

Recognizing the similarities with earlier adoption patterns for tech like smartphones and social commerce can help retailers design their initial metaverse offerings. These eager users are going to be the trendsetters that set expectations for wider acceptance of metaverse commerce.

Social Commerce 278

Social Commerce Advertising Consumer Customer Experience 278

Retail TouchPoints

NOVEMBER 12, 2024

Pinterest has unveiled its most extensive holiday shopping experience yet this year, with more than 1,000 shoppable gift guides from celebrities, brands and publishers as well as a range of new shopping tools.

Shopping 264

Shopping Shipping Advertising Promotions 264

Retail TouchPoints

OCTOBER 18, 2022

Walmart also said it plans to “rapidly evolve and iterate” the platform over time in order to build features and experiences that make it easy for creators to create and publish content, and for customers to shop through Walmart.

Social Commerce 289

Social Commerce Advertising Marketing Planning 289

Retail TouchPoints

JANUARY 13, 2025

Augmented Reality (AR) and Virtual Reality (VR) technologies are revolutionizing online shopping by enabling customers to interact with products in ways previously reserved for in-store experiences. AI-powered insights can make customers feel more confident in their purchases, reducing the likelihood of post-purchase disappointment.

Returns 298

Returns Social Commerce Checkout Shopping 298

Retail TouchPoints

MARCH 11, 2025

In turn, they were more savvy (even thrifty) while shopping for discretionary goods. CI&T s latest Connected Retail Survey explores whether these behaviors will continue through 2025, and the true impact price has on where and how consumers shop. Mastering Hybrid Shopping in the Social Commerce Era The U.S.

Social Commerce 205

Social Commerce Customer Experience Consumer Planning 205

Inside Retail

MARCH 12, 2025

IR: Youve been described as the most knowledgeable person in Australia about TikTok Shop. While TikTok Shop is currently available only in the US, UK and Southeast Asia, what advice would you give to Australian retailers to make the most of the social commerce platform when it eventually launches in Australia?

Social Commerce 162

Social Commerce Marketing Shopping Promotions 162

Inside Retail

MAY 5, 2025

An important aspect of building loyalty is making customers feel like part of the brands story, leading back to the power of social commerce and community-driven engagement. The continuing evolution of social commerce One noticeable trend in the world of retail marketing in recent years has been the rise of social commerce.

Social Commerce 130

Social Commerce Marketing Planning Consumer 130

Retail TouchPoints

APRIL 27, 2023

As rival TikTok ramps up its shopping initiatives , Meta is streamlining its own commerce strategy to drive more in-platform shopping on Instagram and Facebook. A shift toward a new dynamic for Instagram and Facebook Shops will require companies to enable in-app checkout in order to offer a Shop on both sites.

Merchant Services 306

Merchant Services Shopping Checkout Social Commerce 306

Inside Retail

APRIL 28, 2025

In the early years of online shopping, bricks-and-mortar retailers were terrified about “showrooming” This was the idea that consumers would browse products in stores – touch them, try them on – and then go and buy them cheaply online. Our research shows that consumers demand a unified shopping experience.

Social Commerce 130

Social Commerce Shipping Consumer Returns 130

Retail TouchPoints

NOVEMBER 14, 2022

TikTok has reportedly launched its much-discussed ecommerce platform, TikTok Shop, in the U.S., TikTok Shop was previously only available in the UK and seven countries in Asia. ” In early October 2022, additional reports surfaced that TikTok was teaming up with live shopping platform TalkShopLive to bring TikTok Shop to the U.S.,

Shopping 284

Shopping Social Commerce Planning Marketing 284

Inside Retail

JANUARY 2, 2023

Social commerce and live shopping. Social commerce is anticipated to grow three times faster than traditional e-commerce by 2025. Browsing and shopping directly on social media platforms has long been a hallmark of e-commerce in China, now, it’s finally coming to Australia.

Shopping 264

Shopping Social Commerce Wholesale Specialty Retailers 264

Retail TouchPoints

JUNE 2, 2022

Pinterest has signed a definitive agreement to acquire THE YES , an AI-powered platform that allows consumers to personalize their shopping feeds based on their brand, style and size preferences. With this acquisition, Pinterest is setting the stage for an expanded social commerce strategy and product offering.

Shopping 278

Shopping Social Commerce Checkout Fashion 278

Retail TouchPoints

MARCH 30, 2022

Without foot traffic, social platforms saw brands offer delivery (with and without third-party delivery vendors), livestream shopping experiences and more ways to pay online. Reducing user flow and overall friction has been key in acquiring new customers and maintaining positive engagement for social commerce brands.

Social Commerce 324

Social Commerce Payment Services Checkout Shopping 324

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

Social Commerce 320

Social Commerce Beauty and Health Advertising Merchant Services 320

Retail Focus

MARCH 7, 2025

The Rise of Mobile Commerce (M-Commerce) Mobile commerce, or m-commerce, is one of the fastest-growing segments of e-commerce. With smartphones and tablets becoming integral parts of daily life, consumers are increasingly shopping on the go. Challenges in tracking ROI on social media-driven sales.

Social Commerce 130

Social Commerce Payment Services Inventory Management Consumer 130

Inside Retail

FEBRUARY 2, 2025

A survey by software broker Capterra showed 78 per cent research products on platforms like TikTok before purchasing and 54 per cent have shopped directly through social media apps; however, the Love Song survey by Live Nation found that 83 per cent prioritise real-world experiences over digital ones.

Social Commerce 130

Social Commerce Payment Services Beauty and Health Checkout 130

Inside Retail

AUGUST 20, 2024

To become a household name, Temple & Webster is focussing its social commerce efforts on Instagram while keeping an eye on the up-and-coming markets that TikTok could help it unlock. Social commerce in general skews more towards the impulse categories.

Social Commerce 278

Social Commerce Accounting Marketing Shopping 278

Inside Retail

MAY 5, 2025

These generations shopping journeys across many categories are now heavily influenced by digital, even if the physical purchase occurs within a store or, in the case of a B2B buyer, through a salesperson. The appeal of social commerce lies in its ability to turn inspiration into action in just a few taps. More than 3.8

Consumer 130

Consumer Social Commerce Management Promotions 130

Inside Retail

AUGUST 14, 2024

Combining the influence of viral content with the ease of online shopping, the triumphant success of TikTok Shop is no secret. Despite launching in select markets less than a year ago, in September 2023, TikTok Shop aims to grow its US e-commerce sales to US$17.5 But this is yet to be confirmed by TikTok.

Social Commerce 263

Social Commerce Promotions Shopping Marketing 263

Retail TouchPoints

APRIL 25, 2022

International returns service ZigZag Global examined UK consumer shopping behaviors during the 2021 holiday season and found that one-third of consumers now purchase multiple items with the intention of returning at least one, and 59% will boycott a retailer permanently after a poor returns experience.

Returns 289

Returns Shopping Promotions Social Commerce 289

Retail TouchPoints

OCTOBER 3, 2022

TikTok will reportedly enter a partnership with TalkShopLive to launch its live shopping platform in North America, two people familiar with the matter told the Financial Times. TikTok’s live shopping platform is already operational in Asian markets including Thailand, Malaysia and Vietnam as well as the U.K.

Shopping 331

Shopping Planning Checkout Marketing 331