Retail TouchPoints
NOVEMBER 29, 2024
and European retailers have observed – and, often, participated in – the social-commerce explosion happening in China and elsewhere in the Asia-Pacific region (APAC) while wondering if, when, and to what extent the same thing would happen at home. For the last half decade, U.S. The “if” and “when” are now clear.
Retail TouchPoints
MARCH 31, 2025
While TikTok executives werent able to discuss details like the companys ownership and data governance, they did want to clarify one really important point TikTok is not a social media platform, and therefore what happens on the platform is not social commerce. Commerce Amy Oelkers made a similar argument to that of Fernndez.
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Retail TouchPoints
FEBRUARY 6, 2025
Were in the early stages of what you might call the Great Shopping Migration: almost 60% of online customers recently polled confirmed that they were likely to use social media platforms to shop. Thats good news for social sellers stationed across the globe.
Retail TouchPoints
MAY 12, 2022
Social commerce has quickly grown from a revolutionary idea to a mainstream concept, and the channel is expected to continue expanding to reach $1.2 The foundational lesson is that, while social commerce can be an outgrowth of a retailer’s traditional social media interactions, it’s both more time-sensitive and more time-consuming.
Retail TouchPoints
JUNE 3, 2022
Remember what it was like to go shopping at the mall? Today’s landscape is vastly different because consumers demand a more curated experience wherever and whenever they shop. Enter social commerce. What is Social Commerce? The Explosion of Social Commerce. Not anymore. In the U.S.,
Inside Retail
DECEMBER 8, 2024
The gross merchandise value (GMV) generated by Australian social commerce was US$1.63 The digital lives of Aussie teens , a 2021 report by the Australian governments eSafety Commissioner, showed that 54 per cent of teens aged 12-17 banked and shopped online. billion in 2023 and is tipped to reach US$2.95 billion by 2029.
Retail TouchPoints
SEPTEMBER 16, 2021
In the last two months alone, TikTok has rolled out dedicated “Shopping Tabs” for Shopify merchants, Twitter began a pilot of its “Shop Module,” and Pinterest made it possible for creators to “control the shopability of their content” by tagging products. Suffice it to say that social commerce has arrived in America.
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