Retail TouchPoints

JULY 29, 2021

RTP: Tell me about a little bit about where social commerce fits into your ecommerce strategy. I don’t care if you discovered it on Instagram and you’re still on the Instagram app, if there is a client complaint or return, they’re coming back to Sephora, so it should feel as good as our website.

Social Commerce 274

Social Commerce Checkout Payment Services Clienteling 274

Retail TouchPoints

FEBRUARY 26, 2025

Organized fraudsters use search and social media ads to deceive customers into clicking through to fake websites that steal their payment data, account login credentials or both. In fact, 16% of respondents from the consumer attitudes survey said theyd been the victim of social commerce fraud in the past year.

Payment Services 232

Payment Services Returns Accounting Shipping 232

Retail TouchPoints

SEPTEMBER 29, 2021

As an example, he pointed to online fashion retailer Princess Polly , which used collection ads to drive traffic to their website and saw a 5.98% return on ad spend (ROAS) and 54% increase on product page visits as a result. Dynamic Showcase Ads (DSA).

Social Commerce 313

Social Commerce Shopping Advertising Marketing 313

Retail TouchPoints

MARCH 11, 2025

Mastering Hybrid Shopping in the Social Commerce Era The U.S. Other platforms like Instagram are rolling out new commerce capabilities to keep pace, and retailers are realizing that if they want to reach and resonate with consumers, especially in new markets, they need a social commerce strategy.

Social Commerce 200

Social Commerce Customer Experience Consumer Planning 200

Retail TouchPoints

APRIL 25, 2022

It might seem counterintuitive for retailers to focus on returns when they are so focused on trying to convince customers to buy products in the first place (and rightly so). However, return policies actually have a major influence on whether shoppers go through with a transaction — particularly for increasingly popular online purchases.

Returns 284

Returns Shopping Promotions Social Commerce 284

Retail Focus

MARCH 7, 2025

Social Commerce: Shopping via Social Media Social media platforms like Instagram, Facebook, and TikTok are no longer just for socializing; they have become major drivers of online shopping through social commerce. Pros and Cons of Social Commerce: Pros : Direct access to a large, engaged audience.

Social Commerce 130

Social Commerce Payment Services Inventory Management Consumer 130

Retail TouchPoints

DECEMBER 27, 2024

The ease of online shopping is partly driven by flexible return policies. Gen Z often buys multiple items, tries them on at home and returns what doesnt fit. Across generations, 24% of online clothing purchases are returned.

Returns 274

Returns Promotions Shopping Shipping 274

Inside Retail

DECEMBER 14, 2022

When it comes to social commerce or ‘shopper-tainment’, the valuations of this burgeoning space can fluctuate wildly. One report claimed that social experiences will directly influence US$42 billion of e-commerce sales in Southeast Asia by the end of 2022. A refresher. Best practices from China.

Social Commerce 130

Social Commerce Marketing Checkout Wholesale 130

Inside Retail

JULY 23, 2024

Second, social media has now evolved into social commerce, with upwards of 80 per cent of social media users engaging in shopping-related activities. Growing numbers of consumers cite social media channels as their preferred means of product discovery. In the UK, social commerce is already worth £7 billion (A$13.4

Social Commerce 288

Social Commerce Returns Consumer Shopping 288

Retail TouchPoints

JANUARY 21, 2022

.”; Growth opportunities , including guidance on selling luxury goods in China from Christina Fontana, Director of Strategic Partnerships at Alibaba Group , who stressed the importance of social commerce, particularly livestreaming.

Returns 284

Returns Social Commerce Consumer Shipping 284

Retail TouchPoints

JANUARY 24, 2024

Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce. Surge in Social Commerce Adoption Following in the footsteps of their DTC counterparts, social commerce is gaining significant traction in B2B ecommerce.

Social Commerce 260

Social Commerce Inventory Management Customer Experience Payment Services 260

Retail Dive

JUNE 21, 2022

A new study by the social commerce platform shows that 66% of shoppers who use augmented reality tech are less likely to return items.

Returns 138

Returns Social Commerce 138

Inside Retail

JULY 23, 2024

Second, social media has now evolved into social commerce, with upwards of 80 per cent of social media users engaging in shopping-related activities. Growing numbers of consumers cite social media channels as their preferred means of product discovery. In the UK, social commerce is already worth £7 billion (A$13.4

Social Commerce 246

Social Commerce Returns Consumer Shopping 246

Retail TouchPoints

NOVEMBER 30, 2021

As these methods continue to deliver less and less return on marketing investment, brands must evolve to drive engagement and retention in more relevant and timely ways. There are two primary areas of marketing innovation underway: shopping rewards and social commerce. Truthfully, social commerce is neither of these.

Social Commerce 259

Social Commerce Marketing Advertising Shopping 259

LS Retail

DECEMBER 6, 2021

Comcast RISE grants returns ! What you need to know about social commerce. ©iStock/Urupong What's affecting me, my clients, my colleagues and other global small business owners: Happy Holidays! Why ecommerce is so important to Indonesia's small businesses.

Social Commerce 91

Social Commerce Returns Management 91

Inside Retail

FEBRUARY 17, 2025

But if you have never heard of social commerce, now is the time to stand up and pay attention. Statista has reported that the global value of social commerce will grow from US$1.3 In late 2023, Salesforce reported that 59 per cent of consumers had shopped on social media, a massive jump from 15 per cent in 2021.

Payment Services 130

Payment Services Social Commerce Department Stores Consumer 130

Retail TouchPoints

FEBRUARY 17, 2022

The retailer will use the platform to swiftly implement and improve a number of customer-facing innovations, including ship-to-store, same-day-delivery, social commerce and its Virtual Stylist program. In return, fabric will tap Chico’s expertise as an omnichannel boutique retailer to drive its own development and innovations.

Social Commerce 274

Social Commerce Inventory Management Boutique Shipping 274

Retail TouchPoints

AUGUST 12, 2022

Among the solutions chosen for the 2022 cohort were tools that support sustainability by repurposing garments in both the physical and digital worlds — solutions that can advance the evolution of retail personalization with innovations in areas such as the metaverse, NFTs, gaming, social commerce and product returns.

Social Commerce 243

Social Commerce Fashion Returns Consumer 243

Retail TouchPoints

APRIL 18, 2023

For example, YouTube creators carry significant weight — 93% of viewers say they don’t return a purchase that was informed by YouTube [5]. For those who are skeptical about the return of in-store shopping — skepticism be gone. And these creator relationships can extend into the physical world too. Oct 6-10, 2022.

Merchant Services 283

Merchant Services Payment Services Social Commerce Returns 283

Inside Retail

JANUARY 2, 2025

Theyve really enjoyed being able to try stuff on and not have to return it. It’s been a learning curve, because I think I knew that it would create impact for our customers, being able to feel and touch the clothes, but we didn’t realise to the extent that it would.

Boutique 278

Boutique Fashion Location Returns 278

Inside Retail

JANUARY 2, 2023

While we’re expecting this year to see an acceleration of many trends that took off in the pandemic years, the consumerisation of B2B e-commerce is the sleeper of the 2023 season. Social commerce and live shopping. Social commerce is anticipated to grow three times faster than traditional e-commerce by 2025.

Shopping 264

Shopping Social Commerce Wholesale Specialty Retailers 264

Retail TouchPoints

OCTOBER 31, 2024

Key metrics include Roblox reach and engagement metrics such as total visits to the gaming experience versus average, return users, favorites and daily average users. The Clarks marketing team also noted that it will refer to insights on the most popular virtual accessories item, average player age and sentiment versus the Roblox average.

Accessories 274

Accessories Fashion Marketing Apparel 274

Retail TouchPoints

SEPTEMBER 29, 2022

Not to mention that AR try-on has been proven to increase conversion and reduce returns. For example, Zenni Optical saw a 42% higher return on ad spend (ROAS) on promotions that featured Snap’s true-to-size eyewear Lens technology, said Silverstein. Those three competitors in particular are also leading the charge in social commerce.

Social Commerce 292

Social Commerce Consumer Shopping Returns 292

Retail TouchPoints

AUGUST 9, 2022

For example, social commerce is a “big thing” in China, Ahluwalia noted. Consider the Entire Experience — Returns Included. While brands undoubtedly saw a rise in sales, they also saw a rise in returns. People don’t want to deal with the headache [of returns], so they just keep it and it’s collecting dust in their closet.

Social Commerce 300

Social Commerce Returns Consumer Marketing 300

Retail Dive

DECEMBER 19, 2022

Shopping with others is more informative and more fun, resulting in a better overall experience for shoppers and fewer regrets and returns for retailers.

Social Commerce 111

Social Commerce Consumer Returns Shopping 111

Inside Retail

FEBRUARY 26, 2023

Customers want a quick, simple, and flexible return process and the peace of mind that if they don’t like an item, they can easily return it. Retailers know that hyper convenience is essential to the e-commerce proposition, and many continue to offer ‘free returns’ to remain competitive. Why do people return goods?

Returns 130

Returns Shipping Social Commerce Fashion 130

Retail TouchPoints

OCTOBER 4, 2023

The numbers from our latest guide to omnichannel commerce speak for themselves, showing that marketing across three or more channels earns brands 250% higher engagement. Social commerce metrics are up in 2023 , with a 9% increase in gross merchandise value and a 63% increase in average order value across BigCommerce’s merchants.

Merchant Services 261

Merchant Services Social Commerce Checkout Payment Services 261

Retail TouchPoints

NOVEMBER 7, 2024

This kind of teamwork fosters trust and reliability, which are essential for encouraging customers to return. When marketing articulates the value and pricing of products, operations must be prepared to deliver on those promises. Leveraging data analytics across departments can boost collaboration and help teams make smarter decisions.

Marketing 274

Marketing Promotions Consumer Advertising 274

Inside Retail

NOVEMBER 28, 2022

This year, over 102 million people will buy via social platforms in the US alone and by 2025, global sales via social commerce will exceed US$1.2 Among consumers – and not just Millennials – social commerce is gaining significant traction, growing three times as fast as overall e-commerce.

Social Commerce 130

Social Commerce Merchant Services Payment Services Fulfillment 130

Retail TouchPoints

OCTOBER 4, 2024

It’s understandable that retailers are frustrated by persistently high product return rates, especially for ecommerce purchases ( 15.4% Make return policies crystal clear. I think it’s fair to say that very few retailers are super-explicit about their return policy,” she said. “I

Returns 260

Returns Inventory Management Consumer Management 260

Retail TouchPoints

MARCH 23, 2022

Singles’ Day, also known as Double 11, is now the world’s largest shopping holiday, with advertisers seeing incredible returns. As social commerce becomes increasingly entrenched in mainland China, livestreaming has become a backbone to the influencer and ecommerce economy. Now that this trend is finally reaching the U.S.,

Advertising 261

Advertising Social Commerce Promotions Outdoor 261

365 Retail

MARCH 5, 2024

Social commerce – purchases made directly on social networks – may seem anecdotal to some, but it’s taking off and is expected to grow three times faster than traditional e-commerce, reaching $1.2 trillion by 2025. Fourteen years later, however, 7 out of 10 do so, according to a study by Klarna.

Social Commerce 67

Social Commerce Shipping Accounting Point of Sale 67

Inside Retail

OCTOBER 5, 2021

The social-commerce app matches women with a contributor sharing a similar body type who can guide them on the best styles to suit their physical characteristics. In the US, Statista reported that return deliveries cost US$550 billion in 2020, with this cost expected to swell globally into a $1 trillion issue.

Fashion 246

Fashion Social Commerce Telecommunications Returns 246

Retail TouchPoints

MAY 14, 2021

Metrics including return on ad spend (ROAS) and cost per click (CPC) improved significantly across multiple platforms as retailers refined their efforts and drew in new customers. Instagram is a relatively young platform for paid social, and it shows in how costly social marketing can be.

Advertising 259

Advertising Returns Social Commerce Marketing 259

Retail TouchPoints

DECEMBER 8, 2020

How are you using social commerce and AR to generate an experience that will stand out during the promotion-packed holidays? Brommers: I’m so excited about our virtual Snapchat store— social media is oxygen for Generation Z. It’s just a really fun activation for our kids during this holiday season.

Social Commerce 293

Social Commerce Shopping Promotions Returns 293

Retail TouchPoints

NOVEMBER 25, 2024

It was around the time Hurricane Sandy hit the Jersey Shore, so we decided to donate the bags to people as they returned to their homes on the island and get groups involved for donations. Bogg Bag was the vehicle for them to carry their gloves, goggles, garbage bags and all other materials.

Wholesale 270

Wholesale Advertising Sporting Goods Marketing 270

Retail TouchPoints

FEBRUARY 23, 2021

This, coupled with the rise of social commerce, has indicated major potential for retailers to adopt social advertising into their marketing mix. found that 32% of global retail marketers are spending nearly half of their marketing budget on social media advertising. In fact, Smartly.io

Advertising 291

Advertising Social Commerce Consumer Marketing 291