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Building Loyalty Without Breaking the Bottom Line: the Dual Shipping Dilemma for Ecommerce Merchants

Retail TouchPoints

Online shopping is now easier than ever before, enabling consumers to purchase everything from socks to a dining room table from a computer at their home to a mobile phone in an airport terminal. The ease of online shopping also gives consumers the ability to comparison shop more quickly, showing them more options in less time.

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How Retail Returns Influence Customer Retention

Retail TouchPoints

Online shopping is arguably the most convenient purchasing experience. A person can be anywhere at any time, search your online shop, press a button, and magically a shipment arrives at their door. What happens next, by way of return experience, most certainly impacts whether they will purchase from your business again.

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How to Tailor Return Strategies to New Holiday Shopping Patterns

Retail TouchPoints

It might seem counterintuitive for retailers to focus on returns when they are so focused on trying to convince customers to buy products in the first place (and rightly so). However, return policies actually have a major influence on whether shoppers go through with a transaction — particularly for increasingly popular online purchases.

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GoodwillFinds Adds Returns Capability to Better Compete with Other Resale Platforms

Retail TouchPoints

GoodwillFinds — the online ecommerce platform of the 120 -year-old nonprofit Goodwill — has teamed up with return assurance platform Seel to better “compete with other digital resale websites” by offering returns. The return assurance allows them to make a seamless, hassle-free return within seven days.

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What You Need to Know About Transforming Online Return Churn

Retail TouchPoints

For anyone who has made a purchase online, returns are part of the standard online buying process — so much so that, according to a recent U.S. Consumer Study , 85% of consumers check a company’s returns policy before even making a purchase when shopping online, and 68% of U.S. consumers and retain repeat customers.

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Rethinking Returns: Innovative Strategies for Retailers to Drive Growth in 2024

Retail TouchPoints

Long viewed as a necessary evil, the retail returns process is emerging as an unexpected avenue for growth and customer engagement. In the rapidly expanding ecommerce market, projected to reach $3 billion in 2023, a significant 20% to 30% of online purchases end up being returned. Speed-to-restock is key in the returns cycle.

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What retailers need to know about the return of in-store shopping

Inside Retail

In-store shopping has rebounded post-pandemic. But while a retreat from online sales was predicted, the speed and scale of shoppers returning to bricks-and-mortar stores was less anticipated. However, post-pandemic physical shopping is a different beast to the olden days.

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