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Retail Pricing is a Science – Not an Art

Retail TouchPoints

Now, these smart-to-market brands are taking this time of fluctuating costs and economic uncertainty to evaluate their pricing strategies. With margins being squeezed from rising inflation and inventory challenges, brands need to better align pricing with the current market conditions and consumer demand.

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Chinese retailers’ pricing strategy risks ‘vicious cycle’ of low margins

Inside Retail

A shift in Chinese retailers’ strategy toward lower-priced goods and services to win cost-conscious consumers risks embedding the country’s recent deflationary trends more permanently into the world’s second-largest economy.

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Retail pricing strategies: Which one is the right one for your FMCG products?

Tokinomo

Product, Price, Place, and Promotion are the core of marketing. In this article, we are going to focus on the Price. What impacts the pricing strategy? Which pricing strategy works best for different products? Everybody knows about the four Ps of marketing. How much should customers pay to get the product?

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The Data Dilemma with Retail Pricing and How to Untangle it

Retail TouchPoints

Unlike a marathon, pricing shouldn’t feel as daunting to kickstart, no special running shoes needed or a major time investment. Making the leap to something new can be daunting.

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As the Holidays Approach, it’s Time to Rethink Retail Pricing Methodology…and AI Can Help

Retail TouchPoints

According to this recent consumer survey from McKinsey, the holiday shopping period will be longer than in previous years — beginning earlier and ending later — with some portion of consumers starting earlier in order to beat expected approaching-holiday price increases while others will wait till later, expecting to benefit from holiday-eve promotions. (..)

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Oracle named a leader in retail price optimization applications worldwide

Retail Dive

Learn why Oracle was named a leader in the IDC MarketScape Worldwide Retail Pricing 2023 Vendor Assessment.

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Uncovering Retail Price Discrepancies: Strategies for Brand Consistency

Wiser

Furthermore, as consumers increasingly lean toward price comparison before making purchasing decisions, maintaining price consistency becomes crucial in building brand loyalty and trust. pricing discrepancy for Skullcandy brand headphones, a $15.04 pricing discrepancy for Skullcandy brand headphones, a $15.04