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Retail Pricing is a Science – Not an Art

Retail TouchPoints

Now, these smart-to-market brands are taking this time of fluctuating costs and economic uncertainty to evaluate their pricing strategies. With margins being squeezed from rising inflation and inventory challenges, brands need to better align pricing with the current market conditions and consumer demand.

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Chinese retailers’ pricing strategy risks ‘vicious cycle’ of low margins

Inside Retail

A shift in Chinese retailers’ strategy toward lower-priced goods and services to win cost-conscious consumers risks embedding the country’s recent deflationary trends more permanently into the world’s second-largest economy.

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TikTok Shop Expands Refurbished Electronics Business to the U.S.

Retail TouchPoints

With holiday shopping ramping up, consumers will be able to access high-quality goods from Apple , Samsung , Google , Lenovo and other brands at a fraction of their original retail prices.

Shopping 259
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Retail Roulette – Why Black Friday and Cyber Monday discounts are a complete gamble for retailers and consumers alike

Retail Focus

The approach of offering fewer products while increasing promotional impact reflects how a retailer like Currys is refining its strategy to balance consumer preferences with enticing deals to consumers. Initially sold at its full retail price of £4299 throughout October, the TV was heavily discounted in early November, dropping by 30.2%

Consumer 261
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Retail pricing strategies: Which one is the right one for your FMCG products?

Tokinomo

Product, Price, Place, and Promotion are the core of marketing. In this article, we are going to focus on the Price. What impacts the pricing strategy? Which pricing strategy works best for different products? Everybody knows about the four Ps of marketing. How much should customers pay to get the product?

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The Data Dilemma with Retail Pricing and How to Untangle it

Retail TouchPoints

Unlike a marathon, pricing shouldn’t feel as daunting to kickstart, no special running shoes needed or a major time investment. Making the leap to something new can be daunting.

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ACCC to live stream supermarkets enquiry

Inside Retail

In January, the inquiry was initiated in response to a directive from the Australian Government due to concerns about supermarket pricing practices, including the potential use of false or misleading “was/now” pricing and “special” promotions.