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Marcus Collins, a marketing professor at the Ross School of Business at the University of Michigan who also has deep marketing strategy experience within the worlds of retail, tech and music, calls himself a cultural translator.
“In fact, we saw the acceleration of offline retail as well—there’s more of a shift toward a true omnichannel integration.”. If you do subscribe to our retailtrends newsletter to get the latest retail insights & trends delivered to your inbox. China has the largest market for socialcommerce.
Kompetenzzentrum Handel MDKH), social media / socialcommerce with Svenya Scholl (MDKH), retailtrends with Laura Luible (IFH Köln) or TikTok with Anne Lisa Weinand (IFH Köln). “Digitalisation is not only taking place on online channels.
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