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According to a study by UC Today , 90% of consumers expect to have an omnichannel retail experience when we shop. That’s to say they want their retail brands of choice to present them with a seamless journey that looks and feels the same, whether their purchasing mission is in-store, online or a combination of both.
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Importance of Marketing Tools in Retail Chances are your retail business provides the same or similar products as other businesses in your local area and on the internet. Enter retailmarketing tools. Effective tools do more than merely make customers aware of your retail business.
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Saskia Fairfull, an industry consultant, believes that Hong Kong and other cities such as Shanghai are leading the way in bringing together physical and digital shopping experiences as their customers are a lot more familiar with technology and smart devices. Online shopping trends. AR is here to stay.
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Here are a few reasons why product startups should pay attention to retail: Retail is where the customers are. If you want to reach your targetmarket, you need to be where they are shopping. And these days, more and more people are doing their shopping in physical stores rather than online.
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