Retail TouchPoints

NOVEMBER 27, 2024

It has an ongoing roster of workshops for children, budding artists and coding enthusiasts, but also calendar events such as Black Friday, offering promotions and future discounts against purchases. Apple, for instance, has created an in-store community for its tech-savvy target market, which often defaults to digital channels for purchases.

Consumer 268

Consumer Marketing Promotions Customer Experience 268

Retail TouchPoints

AUGUST 15, 2024

Retailers can instantly connect with a highly engaged, diverse audience that often extends far beyond their traditional target market. These partnerships facilitate cross-promotional activities that maximise exposure and drive deep consumer engagement.

Promotions 252

Promotions Marketing Target Market Consumer 252

Retail TouchPoints

NOVEMBER 22, 2024

These networks enable targeted marketing, allowing retailers to deliver personalized offers that boost conversion rates. With the use of first-party cookies, they can deliver highly targeted offers and promotions, building stronger, trust-based relationships with consumers.

Target Market 247

Target Market Marketing Marketing Spend Returns 247

Retail TouchPoints

APRIL 27, 2021

The solution also will help Sally Beauty create more effective promotions through enhanced targeting and develop profitable markdown plans. The beauty retailer will use the AI-powered solution to identify competitive price levels while still maximizing revenue and profit performance.

Markdowns 261

Markdowns Promotions Planning Target Market 261

Inside Retail

JANUARY 29, 2023

In its preliminary half-year results, JB Hi-Fi attributed record sales to strong consumer demand, and its well-executed promotional strategies during Boxing Day and Black Friday. She contends that – as other retailers struggled with online delivery times – JB Hi-Fi’s click and collect and in-store options have been attractive to customers.

Promotions 246

Promotions Consumer Target Market Marketing 246

Wiser

JULY 25, 2023

That’s why it’s so important for business owners to understand how to promote their businesses effectively. Effective promotion not only creates awareness among potential customers but also helps to build a distinctive brand image, fostering long-term customer loyalty. What Is a Promotions Strategy? Here’s what you need to know.

Promotions 78

Promotions Advertising Marketing Planning 78

Retail TouchPoints

MAY 3, 2023

“By understanding what customers value accurately, we can recommend products that match individual needs, improve our stores, and use customer data to support manufacturers’ product development and promotion activities,” said Mr. Kobayashi of Lawson. But the cost of outsourcing the management of data marts tends to be high.

Customer Experience 262

Customer Experience Target Market Marketing Management 262

Inside Retail

APRIL 19, 2023

Third, retailers leverage the occasion to offer promotions on a whole slew of seasonal items, such as air conditioners, fans, small swimming pools, barbecues and camping accessories. International arrivals boost Songkran spending Thai nationals are not the only target market for retailers during Songkran.

Supermarket 246

Supermarket Promotions Target Market Accessories 246

Retail TouchPoints

OCTOBER 20, 2021

The pandemic challenged any retailer that “over-expanded” its physical footprint in previous years to right the ship and ensure its remaining stores were properly tailored to the target market. To do this, retailers can adopt the shopper yield metric conceived by RetailNext.

Sporting Goods 261

Sporting Goods Accounting Promotions Consumer 261

Retail TouchPoints

JANUARY 31, 2024

It called for signups by promoting an SMS-only flash sale and within a couple of days added over 100 people to its SMS opt-in list. This all goes back to what Fischer said about driving extra value — PERC can alert its customers in real time about time-sensitive promotions so they don’t miss out on crucial moments.

Marketing 259

Marketing ATS Customer Retention Promotions 259

Retail TouchPoints

AUGUST 17, 2021

From backend inventory optimization to identifying salesfloor hotspots to highly targeted marketing programs, we’re seeing an influx of great retailing practices, all being driven by AI. Online retailers are using AI to create intent-based promotions.

Checkout 301

Checkout Payment Services Customer Experience Inventory Management 301

Retail TouchPoints

FEBRUARY 23, 2023

This new breed of individuals has become known as “influencers,” and as their measurable popularity and influence grew, brands quickly lined up to incorporate them into targeted marketing campaigns. This became known as influencer marketing. The most important criterion was the size of the influencer’s base of followers.

Marketing 358

Marketing Shopping Consumer Target Market 358

Inside Retail

SEPTEMBER 15, 2021

They feature someone with a disability but they make that the centre point of the campaign; either promoting themselves (which is purely self-serving) or making their efforts all about the disability. A surprising number of brands fall short when it comes to considering the customer experience their target market enjoys from them.

Advertising 246

Advertising Target Market Customer Experience Marketing 246

Small Biz Trends

JUNE 29, 2023

When marketing a business, the key to success lies in the ability to target the right group or groups of people accurately. Knowing your target market is essential for any company that wants to create an effective, compelling marketing message that resonates and results in sales. What is Target Marketing?

Target Market 52

Target Market Marketing Consumer Apparel 52

Retail TouchPoints

AUGUST 16, 2023

If you do need a rebranding campaign, make sure you don’t just change your visual identity — color palette, packaging, marketing materials like flyers and business cards, among others — to overhaul your brand image. Double down on PR campaigns and content marketing that promote your new branding, too.

Marketing 246

Marketing Target Market Promotions Consumer 246

Mike Anthony

JULY 26, 2022

Marketing to shoppers isn’t about ‘experience’. It’s about marketing value. Marketing to shoppers isn’t about ‘experience’. It’s about marketing. It’s about understanding your target market and then marketing to them to encourage them to buy your brand. And do that profitably.

Marketing 264

Marketing Promotions Target Market Shopping 264

Wiser

AUGUST 28, 2023

1: Identify Your Target Market To build an effective retail assortment strategy, you first need to identify who your target market is. 2: Evaluate Your Current Assortment Once your target market is clearly defined, it’s essential to analyze your existing product mix. What age group are they in?

Target Market 146

Target Market Fast Fashion Marketing Management 146

Inside Retail

NOVEMBER 25, 2024

If product inventory falls beneath a certain level, campaigns can be paused, and when there is a surplus of stock, a campaign can be promoted more heavily. Digital in-store assets are ideal for promoting when your avocados are ripe to help move them out the door.” We have seen numerous examples of the same sort of statistics,” he said.

Promotions 130

Promotions Marketing Target Market Supermarket 130

Small Biz Trends

OCTOBER 21, 2021

This strategy will afford you the following competitive advantages: Brand loyalty: With a niche market, you engage with a smaller targeted audience. Because you run targeted ads specific to the needs of your target audience you cut your costs substantially when marketing your products and services.

Marketing 139

Marketing Payment Services Target Market Beauty and Health 139

Inside Retail

AUGUST 22, 2024

Cultural appreciation The Games always promote cultural appreciation by showcasing diverse traditions and customs from around the world. Community-focused initiatives build loyalty and strengthen the brand’s presence within local markets.

Apparel 260

Apparel Consumer Promotions Marketing 260

Retail Focus

APRIL 1, 2022

This, in turn, promotes customer loyalty and repeat business by showing people that you genuinely care about them. In addition, gifts act as a fantastic promotional tool because the people who use them are consistently exposed to your brand name and logo. At the end of the day, everyone enjoys receiving presents – even small ones.

Promotions 130

Promotions Target Market Shopping Marketing 130

Retail Minded

AUGUST 8, 2024

One time-tested and effective strategy for attracting retail customers is to hold different types of promotions. Your promotional campaigns can do a lot to generate excitement and pique the curiosity of customers who would otherwise shop elsewhere for their needs.

Promotions 52

Promotions Payment Services Checkout Target Market 52

Inside Retail

MARCH 27, 2024

The Iconic has partnered with the Cancer Council with support from the Australian Government to promote sun-smart dressing as part of a joint cancer prevention and advocacy effort. The first-of-its-kind collaboration demonstrates the influence retail has on consumer behaviour beyond just checking out.

Fashion 130

Fashion Promotions Target Market Consumer 130

Retail Minded

DECEMBER 22, 2022

Whether you’re a small or a multinational business owner, there are plenty of ways to promote your brand. Promotional products are an easy and effective way to achieve it. The trick is knowing how to design and manufacture them in a way that they’d appeal to customers and be adequate for marketing purposes. Informative.

Promotions 52

Promotions Marketing Jewelry Target Market 52

Wiser

AUGUST 31, 2017

percent of shoppers prefer buy one, get one free promotions, as opposed to the 9.6 For example, if you want to offer buy one make up item, get one free, you can narrow down your target market to shoppers who have purchased make up in the past year. The AMG Shopper Panel found that 66.1 This is also beneficial to retailers.

Promotions 149

Promotions Advertising Target Market Consumer 149

Wiser

AUGUST 17, 2018

Big companies such as TOMS and Chipotle have seen a lot of success with BOGO promotions. In a report from AMG , 66 percent of shoppers say that they like BOGO the most out of all discount promotions. They also found that 93 percent of shoppers report that they have taken advantage of BOGO promotions at least once.

Advertising 112

Advertising Promotions Visual Merchandising Store Layout 112

Inside Retail

APRIL 8, 2024

Her foray into jewellery-making started several years earlier after she took a position as a promotions officer at the Narrabri Chamber of Commerce when her youngest son was in boarding school. It fosters a sense of community and strengthens the brand presence in targeted markets”.

Target Market 130

Target Market Location Marketing Planning 130

Wiser

OCTOBER 11, 2023

eCommerce business models help in establishing a strong customer base and fostering loyalty by clearly identifying the target market and how to cater to their needs. Competitive Pricing: Improve your understanding of the market with matrices that highlight pricing, promotions, ratings, and reviews.

Payment Services 148

Payment Services Drop-Shipping Shipping Marketing 148

Small Biz Trends

APRIL 19, 2022

Marketing refers to the collection of a series of activities companies undertake to promote their service or products. Marketing plays the biggest role in businesses and good skills in marketing can mean the difference between success and failure. Marketing Customer Analytics, Segmentation, and Targeting.

Marketing 116

Marketing Customer Retention Advertising Target Market 116

Small Biz Trends

JULY 19, 2022

TikTok is all about user-generated content, and besides sharing videos TikTok’s social media platform has evolved into a marketing channel for brands where they use the platform to connect with consumers between the ages of 13 and 60. In this article, we offer a step-by-step guide on how to start TikTok influencer marketing.

Marketing 141

Marketing Payment Services Advertising Promotions 141

Inside Retail

DECEMBER 3, 2023

Aussie shoppers are increasing brand-switching habits by always comparing prices (73 per cent); making unplanned purchases after seeing promotions and discounts (68 per cent) and stocking up on sale items (80 per cent) (1). Using a high-propensity audience is a very effective way to promote your products or services through digital channels.

Customer Retention 130

Customer Retention Advertising Promotions Consumer 130

Inside Retail

AUGUST 6, 2024

By understanding these underlying motivations, brands can craft more targeted marketing campaigns, offer relevant products, and create meaningful customer experiences. When brands align their strategies with these fundamental drives, they can better meet customer needs and foster deeper loyalty.

Shopping 130

Shopping Outdoor Target Market Consumer 130

Wiser

JULY 11, 2022

A retail strategy is the process that retailers use to promote their products or services in order to build awareness and generate sales. This can be done in many ways, including both paid and organically generated marketing advertisements. 1: Identify Your Target Market. Are you marketing to them all?

Employee Engagement 146

Employee Engagement Advertising Promotions Marketing 146

Small Biz Trends

JUNE 7, 2022

The market for vegan brands is growing every day, and there is a growing demand for these products, making this a great business to get into. Starting this business can be a great way to help promote animal rights and sustainability while also making a profit. Vegan Ice Cream Vendor. Vegan Food Caterer. Vegan Clothing Business.

Beauty and Health 111

Beauty and Health Boutique Promotions Wholesale 111

Inside Retail

JUNE 27, 2022

Singh added that with an increase in internet connectivity and accessibility across the country to the digital space, brands now have an opportunity to access an untapped market and build a loyal consumer base. These measures have helped them determine general trends and even developed targeted marketing strategies and sales activities.

Consumer 130

Consumer Target Market Visual Merchandising Kiosk 130

Inside Retail

MAY 1, 2023

Doing this involves crunching a huge amount of data to enable highly targeted marketing campaigns and personalised product recommendations. Younger consumers in particular, who will eventually become the majority market as they mature and grow in earning capacity, require a particularly individualised “white glove” service.

Customer Experience 130

Customer Experience Target Market Checkout Marketing 130

Wiser

AUGUST 24, 2017

Or wondered how retailers decide if their promotion will be BOGO or 25 percent off? They are also a way to ensure markdowns and promotions are effective. Selling a limited quantity of items in your promotions creates a sense of urgency. Another promotion that works well is offering a free gift with purchase.

Markdowns 180

Markdowns Marketing Drop-Shipping Promotions 180