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Belk has promoted President and Chief Merchandising Officer Nir Patel to CEO as the company also makes two other executive changes. His responsibilities grew to encompass Home, Kids and VisualMerchandising before he took the CMO role in 2018. Current COO Don Hendricks will be promoted to President.
Perhaps you’re laser-focused on discovering ways to maximize ecommerce revenue; perhaps you seek store designs that promote experiential retail, but on a budget; or maybe you want to determine whether live shopping and the metaverse are a fit for your business.
Cinnabon places its stores near mall entrances or busy areas, relying on the smell of freshly baked cinnamon rolls to draw people in. Theyre feeling overwhelmed and impatient hardly the right moment to pitch a promotion or upsell. To illustrate, imagine a frustrated customer searching for a hard-to-find spice in a cluttered aisle.
The store also features an interactive sustainability zone, reflecting another important element of The North Faces profile: As a brand we aim to set the standard for innovative circular solutions, said Cerletti. We also promote our Renewed program as an important platform to give our products a second life.
Is there a new, similar product on a nearby shelf thats priced for less, or one thats being heavily promoted by the manufacturer? When retailers discover that a particular product isnt selling as well as it normally does, there are many potential explanations. If its a new product, has it been placed in the correct aisle?
That promotes a sense of confidence in these team members, makes them more efficient and productive and it helps them not to be afraid of AI. Customers traditionally went to [an employee] for expertise in whatever product they were selling.
Remember, every new market will likely have its distinct guidelines related to PoS displays, promotions and advertising. Even when your campaigns are up and running, you should always have a partner locally whos capable of providing reliable and immediate intelligence.
This approach improves retail workflow management, streamlines operations, promotes accountability and helps avoid duplication or redundancy. Navigating through the store It’s important to develop a product layout plan and visualmerchandising strategy to guide customers and simplify the shopping experience.
In contrast, when robots are used correctly to add a sense of competitive advantage to staff, workers are liberated from repetitive tasks and given the freedom to engage creatively, whether that’s designing in-store displays, creating engaging promotions, or coming up with fresh ideas to enhance the customer experience.
The VisualMerchandising and Display Show is the biggest event in the calendar for visualmerchandising, retail design, and display. Attendees will have the opportunity to explore interactive exhibits, live demonstrations, and cutting-edge solutions, gaining insight into how brands are evolving their physical presence.
Apps that allow shoppers to preview and locate in-store inventory, do virtual try-ons, identify sales and cash in on personalized promotions and rewards are popular. In fact, most consumers (61%) report that they consider their smartphone “very important” while shopping in stores.
You can start by defining your content’s primary goals, which might include promoting specific products, informing customers about events or incentivizing activity on social media. Incorporate Promotions and Sales When planning your digital signage content, consider the frequency and timing of sales and promotions.
Mobile apps with indoor AR navigation can help assist by guiding customers to products and hand washing stations, providing critical information in real time as consumers navigate the store, and all while minimizing the need to interact with others. AR visualmerchandising automates manual store planning processes.
“Driven by deep consumer insights, we’ve transformed Foot Locker’s in-store shopping journey with a reinvented retail concept tailored to meet our customers’ dynamic preferences,” said Frank Bracken, EVP and Chief Commercial Officer at Foot Locker in a statement provided to Retail TouchPoints.
Retailers can promote loyalty programs, offer exclusive rewards and discounts and build rapport with shoppers to keep them engaged longer. According to new research from MG2, Gen Z in particular is looking for curated visualmerchandising experiences where a brand’s values shines through in physical environments.
The local branch will offer a number of consultancy services, ranging from retail store management to visualmerchandising, digital marketing and retail technology for omnichannel solutions, in an effort to elevate Malaysia’s beauty and fashion retail industry.
This is particularly advantageous for retailers like clothing stores, eyewear shops and makeup brands, where it’s key to enhance how customers see themselves. By strategically placing spotlights on promotions or high-priority merchandise, retailers can guide customers’ focus and gently influence their purchase decisions.
This diverse group of influential men from the worlds of sports, entertainment, business and activism will promote the digital luxury platform’s marketing campaigns and product launches, create custom content for Saks’ digital channels, and attend and host both virtual and in-person events.
It is critical for retailers to consider how they appeal to those audiences while they have the added benefit of shopper’s undivided attention in-store. Embrace Generative AI Retailers can leverage Generative AI’s superior personalization and data access to enhance the customer journey pre- and post-purchase.
In-store, online and on social media, brands should feel fully integrated, not like a spur-of-the-moment afterthought. Customers can tell when both brands are only offering a small part of what makes them special — access only in some stores or promoting only remnant products.
Without thorough monitoring, variations in product pricing, presentation, and promotional activities can occur, leading to a disjointed brand image. Competitive Analysis: Conducting market research to understand competitor strategies, including pricing, product range, and promotional activities.
Promote a hive mind toward imaging. Instead of thinking of photography as a process of documenting the past, you should reframe it as an intentional act of composing your future corporate identity. Tell yourself that you can’t be what you can’t see, and today you are illustrating who you want to become with a camera.
For example, why do retailers working to enhance brand recognition rely on influencers from Instagram, TikTok and other platforms for promotion and marketing? One reason is that their followers often make special trips to a location just to replicate the store experience that the influencer shared in photos or video.
We have all seen beautiful and edgy store designs, but how did their performance last over the long term? The in-store experience can no longer be about restocking shelves and hoping for the best.
We work with a third party on measuring NPS [Net Promoter Score] for any customer touch point, digital or physical. DiTullio: We like to think that we’re obsessed with what our customers want and that it drives everything we do, so we spend a lot of time on direct customer insights. It’s a conversation every day: What are we doing well?
Beyond the merchandising itself, assortment planning also refers to optimizing a store’svisualmerchandising, layout, and the placement of the products. It’s all about forecasting demand and meeting it with the best product selection, promotions, branding, and store layouts.
His mission will be to bring HRG’s resources, such as category management, space planning, visualmerchandising, retail strategy, creative services, and asset management, to the pet, hardware, and beauty segments of the retail industry. WAUKESHA, Wis. Corey Paske has joined HRG as business development manager.
Pricer Plaza comprises a suite of services that provide sophisticated management of in-store infrastructure and services from individual departments and stores, up to large scale chains.
Bed Bath & Beyond traditionally is a pretty chaotic treasure hunt so very hard to find your way around people complain that they get lost and can’t find an exit the, the lines of sight in a Bed Bath & Beyond or horrific so they stack product to the roof so you can’t see very far in any direction in the store.
From the art of visualmerchandising (VM) to the subtle science of store layout, many of the best decisions were historically guided by experience, gut instinct and the occasional stroke of genius. His background includes enterprise sales at a retail tech startup, plus planning, storeoperations and training at Skechers.
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