Promotions Store Layout Supermarket 
Inside Retail
AUGUST 26, 2021
Discount supermarket chain Aldi has topped the Canstar Blue Most Satisfied Customers Award, putting nine wins in its basket over the last 11 years. The survey also revealed that 91 per cent of customers go to the same supermarket for convenience and because it is “closer to home”, which was likely heightened by pandemic lockdowns.
Inside Retail
DECEMBER 2, 2024
Among the most crucial are not location, range, sales, store layouts, delivery, competitive prices, or even engaging staff. Your promotion vehicles are next in the retail comms framework. These promotional vehicles can take different forms. Here are some great examples of promotional vehicles that ladder up to a CVP.
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Inside Retail
FEBRUARY 8, 2022
Supermarket Aldi may be well-known for its low prices and everyday grocery offering, but in December last year, the retailer launched a pop-up champagne bar in affluent Mayfair in London, showcasing its award winning private label ‘Veuve’ line. “I They could have just put an ad on TV. Private label.
Inside Retail
OCTOBER 10, 2023
It’s interesting to see both Waitrose and M&S running campaigns you’d never have seen in the past, with price promises, price matching and price-down promotions. Coincidently (or not), the supermarket has timed this approach to take effect alongside contract talks with major suppliers like Nestle, Pepsico and Unilever.
V Count
MARCH 20, 2023
Your average shopper nowadays is more educated than ever —in the sense that they know what they need and want— meaning supermarkets and grocery shops must learn to adapt and leverage new technologies to help them understand what customers want and meet the modern shoppers’ demands.
Inside Retail
JUNE 30, 2021
We have continuously worked with all our tenants to come up with robust marketing strategies to encourage customer traffic and spending, including creating promotional areas at high traffic areas, assisting with shopping and dining vouchers, and continuing with our shopper rewards and redemption programs.
V Count
JULY 24, 2024
In the retail and supermarket industry, effective people counting systems play a crucial role in understanding customer behavior, optimizing operations, and driving business success. Long queues and extended waiting periods are among the leading causes of customer frustration and dissatisfaction in retail and supermarket environments.
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