Inside Retail

NOVEMBER 7, 2023

Smthgood is a social commerce platform that combines user-generated lookbooks with a fashion marketplace that is focused on conscious fashion brands. Tan is making sure he does his bit in terms of promoting conscious fashion in the APAC region, too. “We

Social Commerce 264

Social Commerce Fashion Accounting Accessories 264

Retail TouchPoints

SEPTEMBER 29, 2021

Nicolau said this ad type will be an effective tool to drive traffic to a brand’s website, feature seasonal deals, share limited-time offers, showcase top items or promote recent product launches.

Social Commerce 317

Social Commerce Shopping Advertising Marketing 317

Inside Retail

MARCH 12, 2025

While TikTok Shop is currently available only in the US, UK and Southeast Asia, what advice would you give to Australian retailers to make the most of the social commerce platform when it eventually launches in Australia? Social commerce will change the way businesses operate. KZ: That is actually so nice to hear.

Social Commerce 162

Social Commerce Marketing Shopping Promotions 162

Wiser

APRIL 3, 2023

This is social commerce. What Is Social Commerce? Social commerce, also referred to as social shopping, allows brands to sell their products direct-to-consumers through social media platforms. It’s important to note that social commerce is related to, but not the same as, eCommerce.

Social Commerce 167

Social Commerce Advertising Promotions Payment Services 167

Retail TouchPoints

NOVEMBER 7, 2024

Mikayla Hopkins: Brands should prioritize strategies that maximize engagement in this limited time frame, focusing on creating buzz and anticipation without overwhelming consumers with early promotions. RTP: Optimizing pricing and promotions requires alignment between marketing, merchandising and other key functions.

Marketing 278

Marketing Promotions Consumer Advertising 278

Inside Retail

MARCH 29, 2022

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. Millennials’ and Gen Z’s reliance on social media and willingness to make in-app purchases are fuelling wider adoption – and a sort of transformation.

Social Commerce 130

Social Commerce Advertising Checkout Shopping 130

Retail TouchPoints

MARCH 30, 2022

Reducing user flow and overall friction has been key in acquiring new customers and maintaining positive engagement for social commerce brands. Understanding Each Platform’s Role in Social Commerce. Social usage is not equal across platforms. Investing in a Consistent and Human Social Brand.

Social Commerce 324

Social Commerce Payment Services Checkout Shopping 324

Inside Retail

AUGUST 14, 2024

Social commerce vs e-commerce The shareable short-form content app has taken e-commerce to new heights and accelerated what marketing experts refer to as social commerce. Social commerce is an entirely new user experience that will take some brands time to work out how to navigate.

Social Commerce 263

Social Commerce Promotions Shopping Marketing 263

Inside Retail

FEBRUARY 2, 2025

Social commerce will dominate By 2029, social commerce driven by platforms like TikTok and Instagram will account for a substantial share of Gen Zs purchases. Retailers will need to use AI and data analytics to tailor recommendations, promotions, and even product designs to individual preferences.

Social Commerce 130

Social Commerce Payment Services Beauty and Health Checkout 130

Retail TouchPoints

APRIL 30, 2021

Additionally, PDI will enable retailers to extend personalized fuel pricing offers in real time to consumers who are on-site or driving nearby, as well as promote in-store products. “By

Promotions 279

Promotions Planning Consumer Management 279

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

Social Commerce 320

Social Commerce Beauty and Health Advertising Merchant Services 320

Retail TouchPoints

DECEMBER 27, 2024

They use these channels to learn about new products, see what influencers are promoting and sift through branded content as it suits them. Knowing their preferences, youll do better to treat social platforms as a first touch point rather than a conversion. But they dont often buy directly through these platforms.

Returns 278

Returns Promotions Shopping Shipping 278

Retail TouchPoints

JANUARY 29, 2025

RTP: Weve heard a lot recently about dupe culture, particularly when the dupes are being promoted by influencers on social media. That kind of communication, and engaging influencers to promote the genuine products, should be part of the strategic decisions you make about where to focus your anti-counterfeiting efforts.

Marketing 264

Marketing Promotions Consumer Apparel 264

Inside Retail

JULY 26, 2021

Cosmetics brand Perfect Diary kicked off this trend by launching its virtual persona Xiao Wanzi on WeChat and engaging customers through private and group chats – a beauty advisor, friend, promotional information supplier, and customer service assistant – all in real time.

Social Commerce 130

Social Commerce Advertising Apparel Accounting 130

Retail TouchPoints

JULY 19, 2024

The luxury brand will offer items to help users playing the competitive Roblox fashion games Fashion Famous 2 and Fashion Klossette and in the Zepeto social avatar app. Coach has partnered with metaverse platforms Roblox and Zepeto to support its Spring 2024 collection’s campaign theme, “Find Your Courage.”

Promotions 278

Promotions Fashion Accessories Social Commerce 278

Retail TouchPoints

NOVEMBER 12, 2024

These include the ability for retailers to showcase promotions like free shipping, sitewide sales and buy one, get one offers , as well as the Deal ad module, whichmakes ads with special offers more visible to users via a carousel format.

Shopping 264

Shopping Advertising Shipping Promotions 264

Retail TouchPoints

FEBRUARY 19, 2025

The advance of social commerce provided China with additional means to establish its leadership in digital commerce. Platforms like ByteDance’s Douyin and its counterpart for foreign markets, TikTok, integrate social experiences with shopping.

Social Commerce 147

Social Commerce Promotions Consumer Marketing 147

Retail TouchPoints

NOVEMBER 4, 2024

The barrier to entry is low and the ability to promote content in various ways speaks to the culture on the platform itself ; it’s very easy and intuitive to use. Weiss: TikTok is responsible for promoting trends and creating trends that then seep into everyday life globally, but especially in the United States.

Advertising 298

Advertising Marketing Promotions Consumer 298

Retail TouchPoints

NOVEMBER 26, 2024

We’ve learned that our customers are eager to receive unique perks, which is why True Rewards goes beyond offering promotional discounts,” said Kristen D’Arcy, Chief Marketing Officer of True Religion in a statement. “We This is why the brand is leaning heavily into experiential moments that money can’t buy.

Promotions 288

Promotions Fashion Shopping Marketing 288

Inside Retail

DECEMBER 4, 2024

In translating its latest collection into Bitmoji avatars, Valentino promotes individual expression and fosters an ever more global community through the brand’s most iconic motifs.” Valentino’s exploration of the digital stems from its values of individuality and community. “In

Fashion 277

Fashion Target Market Marketing Promotions 277

Inside Retail

APRIL 26, 2024

You can increase customer retention by creating loyalty programs, improving the customer experience, offering personalised services or promotions, or simply focusing on improving product range or quality. Social commerce Social media platforms are becoming ecommerce marketplaces.

Customer Retention 277

Customer Retention Fulfillment Social Commerce Supply Chain Management 277

Retail TouchPoints

SEPTEMBER 16, 2021

Meredith’s natural language processing and machine learning technology will then give a personalized suggestion for a complete meal solution available at Walmart for pickup and delivery; and A social commerce promotion , in which popular Allrecipes videos become shoppable via Walmart with ads on TikTok.

Social Commerce 298

Social Commerce Shopping Planning Consumer 298

Retail TouchPoints

OCTOBER 31, 2024

Clarks will ultimately assess the impact and success of this collaboration to inform future promotions and improve these immersive activations that drive real-life product reach and engagement.

Accessories 278

Accessories Fashion Marketing Apparel 278

Retail TouchPoints

APRIL 19, 2021

Social commerce and livestream shopping in particular continues to pick up steam in the U.S., With its increased customer engagement, partnership opportunities and ample “social proof,” livestream shopping offers an attractive new strategy for today’s retailers.

Shopping 227

Shopping Social Commerce Promotions Department Stores 227

Retail TouchPoints

DECEMBER 13, 2022

Best Buy is offering in-store pickup for livestream shopping orders through a partnership with social-commerce platform TalkShopLive. Shoppable video segments on display in retailers’ windows included programming that featured celebrities such as Gloria Estefan, who promoted her new holiday album Estefan Family Christmas.

Shopping 222

Shopping Social Commerce Shipping Promotions 222

A1 Retail

DECEMBER 20, 2021

Enter social commerce. Social commerce isn’t new. Back then, it was essentially online shopping but through social channels. Social commerce today is more about the experience. Shopping through social media is simply a natural extension of their daily routine. Social commerce is here to stay.

Social Commerce 75

Social Commerce Shopping Consumer Promotions 75

Retail TouchPoints

APRIL 27, 2023

businesses to set up a Shop with in-app checkout; and Testing new Shops tools like ratings and reviews , buyer email opt-in and dynamic product pages to give businesses more ways to connect with customers and promote their products. As competition from TikTok ramps up (that platform introduced its own Shop feature in the U.S.

Merchant Services 306

Merchant Services Shopping Checkout Social Commerce 306

Retail TouchPoints

SEPTEMBER 29, 2022

For example, Zenni Optical saw a 42% higher return on ad spend (ROAS) on promotions that featured Snap’s true-to-size eyewear Lens technology, said Silverstein. Those three competitors in particular are also leading the charge in social commerce. billion , Instagram’s 2 billion or TikTok’s 1 billion MAUs.

Social Commerce 297

Social Commerce Consumer Shopping Returns 297

365 Retail

DECEMBER 24, 2024

Omnichannel Innovation and Social Commerce Omnichannel retailthe seamless integration of online and offline shoppingis set to become even more sophisticated by 2025. A significant driver of this evolution is the rise of social commerce , where social media platforms double as shopping destinations.

Retail Trends 64

Retail Trends Social Commerce Advertising Consumer 64

Retail TouchPoints

AUGUST 19, 2021

Although the back-to-school season is typically a prime time for special deals and promotions, retailers need to consider how these slashed prices align with overall product demand and availability. For example, with back-to-school, Kotlyar noted that we’re seeing fewer promotions because of supply constraints.

ATS 299

ATS Markdowns Consumer Social Commerce 299

Inside Retail

JANUARY 16, 2025

Social commerce Zheng commented on how luxury brands and retailers are increasingly using social media platforms such as Facebook, Instagram, Pinterest and TikTok to advertise and promote their products, leveraging targeted ads and sponsored posts to generate consumer interest in their offerings.

Merchant Services 130

Merchant Services Fashion Jewelry Social Commerce 130

Inside Retail

FEBRUARY 4, 2025

.” Traditional e-commerce platforms retain dominance According to AlixPartners, while emerging social commerce platforms are gaining traction, traditional e-commerce channels remain the preferred choice for most categories due to robust logistics, trust in product authenticity, and competitive promotions.

Consumer 130

Consumer Beauty and Health Social Commerce Outdoor 130

Inside Retail

FEBRUARY 20, 2025

Digital commerce is crucial in the singles economy, with 90 per cent of Singles Day sales coming through mobile devices. Retailers have optimised for mobile shopping, implementing AI-powered personalisation, and integrating social commerce to enhance the shopping experience for single consumers, Bautista said.

Social Commerce 130

Social Commerce Consumer Marketing Accounting 130

Retail TouchPoints

MARCH 1, 2021

We believe it’s crucial to look at product ratings, because we won’t offer up promotions or offers for things that have bad reviews or don’t have enough content” associated with them. “We get thousands of reviews every day, and 70% of those reviews come from brands’ websites,” reported Mancilla. “We

Consumer 290

Consumer Social Commerce Promotions Planning 290

Retail TouchPoints

MARCH 23, 2022

As social commerce becomes increasingly entrenched in mainland China, livestreaming has become a backbone to the influencer and ecommerce economy. Social commerce generated approximately $ 475 billion (U.S.) brands leverage these ecommerce strategies going into 2022? Now that this trend is finally reaching the U.S.,

Advertising 264

Advertising Social Commerce Promotions Outdoor 264

Retail TouchPoints

APRIL 25, 2022

Starting holiday promotions earlier helps retailers attract these shoppers’ business. Offering a longer return window to shoppers will benefit retailers internally and promote a customer-friendly environment. This is particularly true during the holidays, when promotions and limited-time offers proliferate.

Returns 289

Returns Shopping Promotions Social Commerce 289

Retail TouchPoints

JANUARY 18, 2022

Singles’ Day has its own quirks and expectations, requiring a very different approach to the traditional Black Friday promotion. Perhaps unsurprisingly, this makes social commerce, particularly livestreaming, a key component for luxury brands in China. The difference between 11.11 It’s not a discount moment.

Social Commerce 278

Social Commerce Consumer Promotions Marketing 278