Remove Promotions Remove Shipping Remove Target Market
article thumbnail

Ecommerce in 2025: How Data Quality Powers Growth and Customer Satisfaction

Retail TouchPoints

Shipping errors are reduced and checkout is easier, protecting the customers overall experience with your brand. Address Quality Drives Global Ecommerce Success For online retailers that cater to international markets, address data quality becomes even more complex and critical.

article thumbnail

The consumer preferences driving the next generation of e-commerce

Inside Retail

Retailers who understand the specific needs of each generation can tailor their marketing, product offerings and pricing strategies to match those preferences. From Gen Z to Alpha While Generation Z and millennials have been lucrative target markets for many retailers, the next big opportunity lies in the younger generation, Generation Alpha.

Consumer 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

You’ll Like Us When We’re Green: How Retailers Demonstrate Sustainability Through Track and Trace

Retail TouchPoints

However, advances powering track-and-trace, such as 5G and RFID labels affixed to shipping crates, can help stores proactively promote sustainable items as well. Sensors can attach to shipping materials, allowing CPG brands and retailers to track assets throughout the supply chain. Data Shows Us the Way.

article thumbnail

Finding a Balance Between Free Shipping and Discounts

Wiser

Experienced retailers understand that shoppers have grown used to free shipping and discounts, but offering both at the same time depletes margins and brand value. Free Shipping and Discounts During the Holidays . What they initially found shows us why the choice between free shipping and discounts is often so difficult.

article thumbnail

Making the Most of Store Visits Post-Pandemic

Retail TouchPoints

The pandemic challenged any retailer that “over-expanded” its physical footprint in previous years to right the ship and ensure its remaining stores were properly tailored to the target market. To do this, retailers can adopt the shopper yield metric conceived by RetailNext.

article thumbnail

How Livestream Shopping Channels the Power of Influencer Marketing

Retail TouchPoints

This new breed of individuals has become known as “influencers,” and as their measurable popularity and influence grew, brands quickly lined up to incorporate them into targeted marketing campaigns. This became known as influencer marketing. The most important criterion was the size of the influencer’s base of followers.

Marketing 358
article thumbnail

Understanding eCommerce Business Models: A Guide

Wiser

eCommerce business models help in establishing a strong customer base and fostering loyalty by clearly identifying the target market and how to cater to their needs. Setting up a marketplace model, for example, would require substantial initial investment compared to affiliate marketing or drop-shipping models.