article thumbnail

Next Phase of Wish Turnaround to Focus on Reducing Shipping Costs

Retail TouchPoints

As discount shopping app Wish continues its comeback effort , parent company ContextLogic outlined its plans for 2023 at a summit for its merchants — including a major overhaul of the platform’s shipment pricing structure in order to bring down shipping costs for customers. The brand also opened a pop-up shop from Dec.

Shipping 306
article thumbnail

Developing the Optimal Lifecycle for Successful Promotions

Retail TouchPoints

A unique opportunity: promotions. Yet according to POI , 69% of retailers believe the time required to create a promotional plan is “highly burdensome.”. The act of coordinating a promotion is not a siloed project. So how can retailers make the right pricing and promotion decisions to truly boost profits without wasting time?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Three Types of Promotions Merchants Can Use To Attract Subscribers 

Retail TouchPoints

There’s no question that strategic promotions and discounts motivate consumers to buy a product. But which promotions should you use to attract subscribers? But which promotions should you use to attract subscribers? There are three main types of promotional offerings.

article thumbnail

Starboard Cruise Services Promotes Sherrie Day to Lead Merchandising Role

Retail TouchPoints

Starboard Cruise Services , the LVMH Moët Hennessy Louis Vuitton luxury retail-at-sea company, has promoted Sherrie Day to the role of Global Head of Merchandising. Day will report to Lisa Bauer, President and CEO of Starboard. Day’s responsibilities will include managing Starboard’s merchandising strategy worldwide.

article thumbnail

Note to Retailers: How to Maximize the Post-Purchase Experience With a Modern Order Management System

Retail TouchPoints

This includes real-time notifications for order status, shipping information, refund status and any potential delays. A positive post-purchase experience is crucial for customer loyalty and retention, brand trust and positive word-of-mouth. A modern OMS provides real-time and accurate updates to customers regarding their orders.

article thumbnail

Navigating the Divide: How Low-Cost Ecommerce has Shattered Consumer Expectations

Retail TouchPoints

They are willing to pay a premium for fast shipping, instant access to products and seamless shopping experiences. Personalized marketing campaigns, loyalty programs and targeted promotions can help bridge the gap between disparate consumer segments. On one side of the spectrum are consumers who prioritize immediate gratification.

Consumer 289
article thumbnail

Pinterest Aims to Bridge the Divide Between ‘Digital Window Shopping’ and Holiday Buying

Retail TouchPoints

These include the ability for retailers to showcase promotions like free shipping, sitewide sales and buy one, get one offers , as well as the Deal ad module, whichmakes ads with special offers more visible to users via a carousel format.

Shopping 264