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‘Illusory’: Woolworths, Coles charged with falsifying discount promotions

Inside Retail

The ACCC alleged that the supermarkets increased the prices of the products by 15 per cent for a brief period before being subjected to Woolworths’ ‘Prices Dropped’ and Coles’ ‘Down Down’ promotions. Coles said that it will defend its position in the proceedings.

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AI-Powered Pricing and Promotions are Redefining the 2020 Retail Holiday Season

Retail TouchPoints

Retailers and their shoppers are whiplashed accordingly. This poses unprecedented uncertainties for retail pricing and merchandising teams for the holidays in 2020. Here are some of the issues facing retailers — and ways that they can harness AI-powered pricing and promotions to cope with them productively.

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Retail pricing strategies: Which one is the right one for your FMCG products?

Tokinomo

Product, Price, Place, and Promotion are the core of marketing. In this article, we are going to focus on the Price. What impacts the pricing strategy? Which pricing strategy works best for different products? Everybody knows about the four Ps of marketing. How much should customers pay to get the product?

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As the Holidays Approach, it’s Time to Rethink Retail Pricing Methodology…and AI Can Help

Retail TouchPoints

In this kind of shopping environment, how should retailers align their promotions and markdowns for the greatest impact? To capture these customers, should all the hot new designer denim be subject to the same standard holiday promotion, or should the more popular washes follow a different promotional cadence?

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The Data Dilemma with Retail Pricing and How to Untangle it

Retail TouchPoints

Many of your retail peers found themselves with the dilemma of missing data — from the lack of customer data, transaction history for certain items or timeframes or sales broken out by sales type (regular/base, promotion and markdown). This is your starting point and your job is to build up and improve it.

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Mastering Promotional Pricing: Proactive Holiday Strategies to Protect Your Profits

Retail TouchPoints

Navigating holiday retail pricing strategies during times of economic uncertainty requires a delicate balance between reacting to market conditions and maintaining profitability. Fine-Tune Competitive and Promotion Strategies Retailers need to first identify key categories or regions that drive traffic, build baskets and boost profits.

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The AI Pricing Debate: Balancing Retail Innovation and Consumer Trust

Retail TouchPoints

This development follows efforts by major brands like Wendy’s and Walmart to implement real-time pricing technologies, raising questions about AI and consumer protection, privacy, and fair practices. The Rise of AI in Retail Pricing The adoption of AI in retail pricing is accelerating.

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