Click, Connect, Convert: How Live Events Integrate with Omnichannel Retail Strategies
Retail TouchPoints
NOVEMBER 27, 2024
With all this in mind, smart retail marketers must strike a balance between utility and customer experience and add sizzle to in-store and online shopping without allowing one channel to shine brighter than the other. Sending related post-event content is another successful way to mesh your in-store and online marketing strategies.
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