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Multiple retailers have been fined for misleading promotions. This could be why

Inside Retail

There have been multiple examples recently of the Australian Competition and Consumer Commission (ACCC) levying fines at retailers for misleading promotions. million fine for misleading advertising and store credit promotions related to its ‘StoreCash’ promotion running from July 2019 to August 2023.

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How China’s micro-drama boom is rewriting the rules of retail marketing

Inside Retail

But success requires a delicate balance between entertainment and promotion. The question is not whether micro-dramas will become a dominant format in brand storytelling but how long it will take for global marketers to catch up. Further reading: Whats driving the transformation of Chinas department stores?

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How GMG plans to win Southeast Asia’s sports retail market

Inside Retail

This holistic approach sets us apart from competitors concentrating solely on sports retail, establishing us as a leader in promoting overall wellness, Baker said. According to the executive, several key trends are expected to shape the sports and lifestyle retail sector this year.

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From prohibition to participation: Exploring the shifting cannabis retail market

Inside Retail

Pitaliya recommended that retailers and dispensaries should prioritise targeting younger, male consumers through cannabis-related promotions to drive higher sales and build long-term customer loyalty in this growing market.

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Click, Connect, Convert: How Live Events Integrate with Omnichannel Retail Strategies

Retail TouchPoints

With all this in mind, smart retail marketers must strike a balance between utility and customer experience and add sizzle to in-store and online shopping without allowing one channel to shine brighter than the other. Sending related post-event content is another successful way to mesh your in-store and online marketing strategies.

Consumer 277
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Retail Roulette – Why Black Friday and Cyber Monday discounts are a complete gamble for retailers and consumers alike

Retail Focus

Forget deal or no deal, it’s more like deal or disappointment for consumers, leaving much to be desired in terms of results for retailers. The approach of offering fewer products while increasing promotional impact reflects how a retailer like Currys is refining its strategy to balance consumer preferences with enticing deals to consumers.

Consumer 262
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The North Face Appeals to All 5 Senses to Bring the Outdoors into its London Flagship

Retail TouchPoints

The store serves not only as a place for product sales and services but as a base camp that should equip and inspire consumers for exploration, said Martina Cerletti, Retail Marketing Director for The North Face EMEA in an interview with Retail TouchPoints.

Outdoor 278