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How GMG plans to win Southeast Asia’s sports retail market

Inside Retail

This holistic approach sets us apart from competitors concentrating solely on sports retail, establishing us as a leader in promoting overall wellness, Baker said. According to the executive, several key trends are expected to shape the sports and lifestyle retail sector this year.

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Cheetah Digital Offers A Suite Of Tools For Retail Marketers

Retail TouchPoints

Cheetah Messaging: Marketers can deploy targeted and triggered cross-channel campaigns, compile data from multiple sources and strategically promote desired customer behaviors; and Cheetah Loyalty: A data-driven platform that helps retailers develop programs made up of offers, points, rewards and promotions, to recognize and reward loyal shoppers across (..)

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Successful Retail Marketing Requires a Skilled ‘Data Translator’

Retail TouchPoints

The massive increase in Americans fleeing apartments or upgrading to more space over the last 15 months presented retailers with a once-in-a-generation opportunity to increase conversion rates and sell more products.

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Why Retail Marketers Should Think of AI as a ‘Team Member Who Has Superpowers’

Retail TouchPoints

Old Navy used to work under the assumption that online and in-store customers were essentially equally motivated by the same kinds of offers, such as one-day only sales or buy one, get one free promotions. The best solution to this challenge is utilizing first-party data over third-party data as much as possible.

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Click, Connect, Convert: How Live Events Integrate with Omnichannel Retail Strategies

Retail TouchPoints

With all this in mind, smart retail marketers must strike a balance between utility and customer experience and add sizzle to in-store and online shopping without allowing one channel to shine brighter than the other. Sending related post-event content is another successful way to mesh your in-store and online marketing strategies.

Consumer 273
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Retail Roulette – Why Black Friday and Cyber Monday discounts are a complete gamble for retailers and consumers alike

Retail Focus

Forget deal or no deal, it’s more like deal or disappointment for consumers, leaving much to be desired in terms of results for retailers. The approach of offering fewer products while increasing promotional impact reflects how a retailer like Currys is refining its strategy to balance consumer preferences with enticing deals to consumers.

Consumer 261
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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

Shoppers are inundated with marketing information from retailers in their email inboxes, on social media, across in-store touch points and more. If the advertisements and promotions are not adequately tailored to the shopper, they won’t stand out amongst the noise. Finally, these customer preferences will change over time.

Marketing 246