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How China’s micro-drama boom is rewriting the rules of retail marketing

Inside Retail

But success requires a delicate balance between entertainment and promotion. The question is not whether micro-dramas will become a dominant format in brand storytelling but how long it will take for global marketers to catch up. Further reading: Whats driving the transformation of Chinas department stores?

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Meta Launches Promotional Ads to Simplify Promotion Redemption for Consumers

Retail TouchPoints

Meta is testing a promotional ads capability, with the goal of making it easier for shoppers to discover, manage and apply digital promotions to their purchases as well as expanding the number of options for its lead ads product. The promotional ads test will launch for select advertisers in the U.S., UK, Canada and India.

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How GMG plans to win Southeast Asia’s sports retail market

Inside Retail

This holistic approach sets us apart from competitors concentrating solely on sports retail, establishing us as a leader in promoting overall wellness, Baker said. According to the executive, several key trends are expected to shape the sports and lifestyle retail sector this year.

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Cheetah Digital Offers A Suite Of Tools For Retail Marketers

Retail TouchPoints

Cheetah Messaging: Marketers can deploy targeted and triggered cross-channel campaigns, compile data from multiple sources and strategically promote desired customer behaviors; and Cheetah Loyalty: A data-driven platform that helps retailers develop programs made up of offers, points, rewards and promotions, to recognize and reward loyal shoppers across (..)

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Successful Retail Marketing Requires a Skilled ‘Data Translator’

Retail TouchPoints

The massive increase in Americans fleeing apartments or upgrading to more space over the last 15 months presented retailers with a once-in-a-generation opportunity to increase conversion rates and sell more products.

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Why Retail Marketers Should Think of AI as a ‘Team Member Who Has Superpowers’

Retail TouchPoints

Old Navy used to work under the assumption that online and in-store customers were essentially equally motivated by the same kinds of offers, such as one-day only sales or buy one, get one free promotions. The best solution to this challenge is utilizing first-party data over third-party data as much as possible.

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Click, Connect, Convert: How Live Events Integrate with Omnichannel Retail Strategies

Retail TouchPoints

With all this in mind, smart retail marketers must strike a balance between utility and customer experience and add sizzle to in-store and online shopping without allowing one channel to shine brighter than the other. Sending related post-event content is another successful way to mesh your in-store and online marketing strategies.

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