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Cheetah Digital Offers A Suite Of Tools For Retail Marketers

Retail TouchPoints

Cheetah Messaging: Marketers can deploy targeted and triggered cross-channel campaigns, compile data from multiple sources and strategically promote desired customer behaviors; and Cheetah Loyalty: A data-driven platform that helps retailers develop programs made up of offers, points, rewards and promotions, to recognize and reward loyal shoppers across (..)

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Successful Retail Marketing Requires a Skilled ‘Data Translator’

Retail TouchPoints

The massive increase in Americans fleeing apartments or upgrading to more space over the last 15 months presented retailers with a once-in-a-generation opportunity to increase conversion rates and sell more products.

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Why Retail Marketers Should Think of AI as a ‘Team Member Who Has Superpowers’

Retail TouchPoints

Old Navy used to work under the assumption that online and in-store customers were essentially equally motivated by the same kinds of offers, such as one-day only sales or buy one, get one free promotions. The best solution to this challenge is utilizing first-party data over third-party data as much as possible.

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To Email or Not to Email: The Pros and Cons of Retail Marketing Approaches

Retail TouchPoints

Shoppers are inundated with marketing information from retailers in their email inboxes, on social media, across in-store touch points and more. If the advertisements and promotions are not adequately tailored to the shopper, they won’t stand out amongst the noise. Finally, these customer preferences will change over time.

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Digitized In-Store Shopping Experiences are the Future of Retail Marketing

Retail TouchPoints

Local inventory ads also allow shoppers to click through to product listings on your website and learn valuable information such as your hours of operation, directions and current promotions. The future of retail marketing is in data and digitized in-store shopping experiences. Increase foot traffic with click-and-collect.

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Beyond Inc. Brings in Slate of Retail Heavyweights for C-Suite

Retail TouchPoints

“We’ve assembled a world-class team with the proper incentives and alignment that will execute the very clear go-to-market strategy around our three anchor brands.” New additions and promotions at Beyond include: Guncha Mehta joins as Chief Digital and Information Officer.

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What do Amazon’s Prime Day results reveal about the US retail market?

Inside Retail

Prime Day sales this year were also aided by fresher promotional deals such as travel offerings, including discounted cruise trips, which were first introduced during Prime Day 2023. In a time when consumers are more price-sensitive than ever when it comes to grocery shopping, these types of promotions are not to be underestimated.