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How Retail Businesses Can Use Customer Data to Enhance Targeted Marketing

Retail TouchPoints

In addition, as the popularity of online ordering and delivery continues to skyrocket, marketers need to rethink how they communicate with and market to consumers. In order to do this, retailers need to leverage valuable consumer data to create a more targeted marketing strategy.

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14 Point of Sale Systems for Small Businesses in 2023

Small Biz Trends

A point-of-sale system is one of the best tools for small businesses looking to accept payments. Point-of-sale systems enable business owners to be more agile with their payment processing and forego using the cash drawer. What Is a Point of Sale POS System? Best Overall Point of Sale Systems.

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Hitachi Vantara Offers Retailers Lidar-Based Grab-and-Go Self-Checkout

Retail TouchPoints

The technology suite is designed to help retailers: Create a smooth customer experience similar to online shopping; Develop deeper data insights into buyer behavior and product interaction; Support social distancing and health protection; Deliver targeted marketing, including promotions; Reduce labor costs and provide efficient 24/7 operations; and (..)

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Top 10 Reasons Why Your Store Needs a Complete POS System

RETAIL MANAGEMENT SOFTWARE

A complete point of sale system is one of your biggest assets in the retail industry. You need a point of sale system that helps you manage your business successfully in today’s highly competitive retail industry. Will your point of sale work across multiple platforms? Does it retain more customers?

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Beyond omnichannel: Why everyone is talking about unified commerce

Inside Retail

An obvious area to focus on is integrating backend systems, including inventory management, customer relationship management, and point-of-sale systems, into a single platform, Gray said. This is critical to achieving real-time visibility.

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How L’Occitane’s Dr Vranjes Firenze aims to grow in Australia and beyond

Inside Retail

Our strategy has always been and still is to be at the most exclusive point of sales,” Cristina Rebollini, Dr Vranjes Firenze’s export manager and international business developer, told Inside Retail. Worldwide wherever you travel, you will find Dr Vranjes Firenze only at the most exclusive retail locations.

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Trade Promotion vs Consumer Promotion: A Comparative Analysis

Wiser

Tactics often include bulk buying discounts, rebates, or incentives like free point of sale displays. Consumer promotions, on the other hand, primarily target the end-user of a product or service—the customers. A balanced approach that utilizes both trade and consumer promotions can maximize reach and amplify sales.