Remove Point of Sale Remove Store Operations Remove Visual Merchandising
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At 60, The Paper Store Remains Committed to Being the ‘Antithesis of Online Shopping’

Retail TouchPoints

And while Uncharted has its own branding, if you walked into a new signature Paper Store and an Uncharted store you would see similar visual merchandising and aesthetics. RTP: What do you see as the relationship between the two banners, The Paper Store and Uncharted, going forward?

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Thinking Locally to Drive PoS and Expansion Campaigns

Retail TouchPoints

Yet conducting point-of-sale (PoS) campaigns in new regions wont work with a cookie-cutter approach. Your brand has had great success at home, and now you want to duplicate that in additional markets, maybe even expand internationally.

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As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch

Retail TouchPoints

Along the back of the space’s ground floor are floor-to-ceiling high-definition micro-LED displays, and the store’s glass frontage allows passersby to see the head-turning screens. The space also features an integrated payment system, allowing brands to use it as a point of sale, with products stored in a basement floor stockroom.

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6 Trends Driving Store Design Innovation in 2024

Retail TouchPoints

Trend 3: Store Design Teams Become ‘Experience Teams’ When a brand decides to open a new store, the design team cannot work within its own silo. This is a new reality for typical projects, according to Cornelius, and it is why her firm has changed its vernacular from “store design” to “experience design.”

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Starbucks Debuts ‘Inclusive Spaces Framework’ Store in Washington, D.C.

Retail TouchPoints

“At Starbucks, we have challenged ourselves to imagine what’s possible when we take a closer look at the many ways our partners and customers interact with us and experience our stores every day,” said Katie Young, SVP of Store Operations at Starbucks in a statement.

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Designing with Data: Keeping Retailers Ahead of the Trends

Retail TouchPoints

The ability to gather information from mobile app sales, social media and points of sale may be especially helpful for understanding a brand’s relationship to the customer, and the Gen Z cohort more specifically.

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Beyond Shopping: How Retailers can Turn Stores into Experiential Hubs

Retail TouchPoints

Despite the surge in online shopping, physical stores remain essential for retailers, providing a space for customers to interact with products and build deeper brand connections. A well-designed store can create a memorable brand experience that strengthens customer loyalty.

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