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The numbers from our latest guide to omnichannel commerce speak for themselves, showing that marketing across three or more channels earns brands 250% higher engagement. Socialcommerce metrics are up in 2023 , with a 9% increase in gross merchandise value and a 63% increase in average order value across BigCommerce’s merchants.
At CI&T, she is responsible for synthesizing strategy, insights and data to help identify actionable retail services trends and lead strategic sales and client engagements.
Retailers should expect that even consumers who have embraced store reopenings early on will also continue the online behaviors they learned during lockdown. Retailers need to make the necessary adjustments to storeoperations, fulfilment processes, payments and more, to respect shoppers’ continued desire for contactless commerce.
The ability to gather information from mobile app sales, social media and points of sale may be especially helpful for understanding a brand’s relationship to the customer, and the Gen Z cohort more specifically.
Socialcommerce, engaging customers through influencers and shoppable posts are a few of the strategies being used by top retailers. “We’re “In Q2, we saw a 71% year-over-year growth.”. Successful retail marketers are embedding their brands within the platforms and devices that are most popular with their customers.
Want the latest thinking on how brick-and-mortar stores can be reconfigured for a post-pandemic environment? The agenda for the virtual 2021 Retail Innovation Conference , taking place Nov. 16 and 17, has been designed to provide practical answers to the most pressing questions on retailers’ minds today.
Despite the surge in online shopping, physical stores remain essential for retailers, providing a space for customers to interact with products and build deeper brand connections. A well-designed store can create a memorable brand experience that strengthens customer loyalty.
She leverages 25+ years in omnichannel retail, focusing on brands, covering digital strategy and storeoperations, registry, marketing, tech selection and organizational design. Kathy Kimple is the Executive Director of OSF Digital ’s Strategy group. She can be reached at kathy.kimple@osf.digital.
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