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How a Reactive Omnichannel Strategy can Help you Capitalize on Reactive Buying Trends

Retail TouchPoints

The numbers from our latest guide to omnichannel commerce speak for themselves, showing that marketing across three or more channels earns brands 250% higher engagement. Social commerce metrics are up in 2023 , with a 9% increase in gross merchandise value and a 63% increase in average order value across BigCommerce’s merchants.

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Why Retailers Need to Prepare for the Social Commerce Boom

365 Retail

Social commerce – purchases made directly on social networks – may seem anecdotal to some, but it’s taking off and is expected to grow three times faster than traditional e-commerce, reaching $1.2 trillion by 2025. Fourteen years later, however, 7 out of 10 do so, according to a study by Klarna.

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What to Expect and What to Wish for from Retailers this Holiday Season

Retail TouchPoints

At CI&T, she is responsible for synthesizing strategy, insights and data to help identify actionable retail services trends and lead strategic sales and client engagements.

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For Online Impulse Buys, Personalization is the Sixth Sense

Retail TouchPoints

The point-of-sale remains a big opportunity for impulse buys. Social commerce plays a vital role in impulse buys because marketers can customize their messages and meet customers at the right time. Targeting consumers on social networking sites works.

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Q4 Could Be Huge, But Most Retailers Have a Blind Spot

Retail TouchPoints

That’s due to the growing complexity of how traffic gets routed to mobile apps, whether that’s via social commerce, affiliate links, influencer content, CRM marketing or some other means. A tremendous amount of mobile traffic and transactions are lost to broken mobile experiences — likely more today than ever before.

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The Rise of Social Commerce: How Retailers Can Leverage Social Media

Star Miconics

Part of this shift is the emergence of social commerce, a trend that’s setting the stage for this next retail revolution. Combining mobile shopping and social media, two of the most popular contemporary pastimes, retailers are finding more creative ways to engage consumers, drive sales, and enhance the shopping experience.

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NBCU Continues Push into Shoppable TV with New Paris Hilton Simulcast

Retail TouchPoints

Partnerships like this one are not new for NBCU, which has been at the forefront of creating shoppable TV experiences, including: In November 2023 , NBCU teamed up with Walmart for a shopping integration tied to the Bravo reality series Below Deck Mediterranean ; In March the company unveiled a range of TV-enabled commerce opportunities for advertisers (..)