Remove Point of Sale Remove Shopping Remove Visual Merchandising
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At 60, The Paper Store Remains Committed to Being the ‘Antithesis of Online Shopping’

Retail TouchPoints

And while the retailer has embraced ecommerce, its focus hasn’t wavered from providing an experiential, discovery-oriented in-person shopping experience for a wide range of product categories including apparel, décor, beauty and gifts. We look at ourselves as the antithesis of online shopping. that opened in 1964.

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In-Store Retail Media Flexes to Move Beyond Digital Screens

Retail TouchPoints

Respondents to the store design survey already have rethought and redesigned areas where there are clear monetization opportunities: product display areas ( 70% ), fixtures ( 62% ) and the point of sale ( 54% ). This presents an opportunity for in-store media to influence customers brand preferences as they shop.”

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What is Visual Merchandising?

Wiser

This is where visual merchandising comes into play. What is Visual Merchandising? Visual merchandising is the practice of designing and displaying merchandise in a retail setting with the goal of engaging shoppers and boosting sales. The Importance of Strong Visual Merchandising.

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Thinking outside the box with visual merchandising

Retail Focus

Retailers have been using visual merchandising to appeal to and connect with shoppers for many years now. The fast-paced nature of today’s market makes it harder to catch the attention of consumers, who may be otherwise distracted while out shopping. So, what can retailers do?

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As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch

Retail TouchPoints

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services.

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Redefining Retail: Embracing Alonement in Design to Enhance Individual Shopping Experiences

Retail TouchPoints

Consumers are changing how they shop and who they shop with, and now brands are taking notice. Embracing Alonement in Retail Design What makes people shop in stores today? Shopping alone may be the answer. As shopping becomes more of an individualized happening, rethinking traditional retail spaces is vital.

Shopping 279
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Beyond Shopping: How Retailers can Turn Stores into Experiential Hubs

Retail TouchPoints

Despite the surge in online shopping, physical stores remain essential for retailers, providing a space for customers to interact with products and build deeper brand connections. A study from marketing research company Alter Agents revealed that 77% of surveyed millennial and Gen Z shoppers shop on social platforms.

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