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Specifically, we develop point of sale, merchandising, order management, CRM, sales audit and analytics solutions. They understand they have to find a way of bringing all their brand and shopping experiences together for their operations and their customers, but they have loads of questions about how best to do so.
For many retailers, the answer to the first part— buy more —is suggestiveselling or upselling. We’ve all been in the customer’s shoes on this: walking into a store only to be immediately hounded by a sales rep, pushed on a product or service we don’t want, or bombarded with add-ons at checkout.
The intersection of traditional shopping and ‘online experiences’ is unavoidable. It has gone through a rapid period of change from the primary way we shopped, to its death being prematurely called ‘ the showroom problem ,’ to continuing to be a critical piece of consumer brand strategy. Just as the last point, this isn’t a platitude.
The in-store shopping experience has a number of benefits for consumers. In simplest terms, the easiest part of shopping should be buying what you want. For example, well-trained staff can upsell and cross-sell at the point of sale more effectively. The alternative is shoppers who dread the checkout.
Keep reading to learn valuable holiday selling eCommerce tips such as how to survive the post-holiday sales slump. Tips to Prepare for the Post-holiday Slump in Sales. As a small business owner, you do everything you can to prepare for that critical shopping season that falls between Thanksgiving and Christmas.
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