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At a time when digital storefronts and spaces are just as crucial as physical ones, the retail landscape is undergoing yet another epic transformation. Part of this shift is the emergence of socialcommerce, a trend that’s setting the stage for this next retail revolution.
In the latest episode of the Rising Stars Podcast, titled “Kate’s Quick Take: The Power of SocialCommerce,” host Kate Orara explores the growing world of socialcommerce. This solo episode highlights the pivotal role of social media platforms like Instagram and Facebook as emerging retail powerhouses.
With retailers continuing to reopen their doors to the public, the question remains — what COVID-19-necessitated retailing strategies will make their way into go-forward plans, and which of those will be forgotten?
Industry experts are focusing above all on more experiences at the point of sale and visibility on the internet to start the new season stronger. The trend lectures will be held daily – from 28 to 31 January 2022 at 11.00 The Cologne Institute for Retail Research (IFH Köln) and the Mittelstand 4.0
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