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Engaging Customers Beyond the Point of Sale with Mobile Marketing

Retail TouchPoints

If you are only engaging the user at the point of sale, you’re not actually addressing all of their needs. By contrast, only 28% want to receive offers and promotions via text. Mapping and analyzing customer journeys enables companies to find gaps in their experiences.

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Sainsbury’s Upgrades POS with Mobility, Personalized Promotions

Retail TouchPoints

With the new platform, associates will be able to approve transactions remotely via tablet devices, and self-checkout systems powered by AI will deliver personalized promotions tailored to each customer.

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Thinking Locally to Drive PoS and Expansion Campaigns

Retail TouchPoints

Yet conducting point-of-sale (PoS) campaigns in new regions wont work with a cookie-cutter approach. Remember, every new market will likely have its distinct guidelines related to PoS displays, promotions and advertising. Simply put, youll need to become an authority on local regulations or bring in someone who is.

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Has Amazon Finally Cracked the Code for Grocery Retailing?

Retail TouchPoints

The gist of the redesign was a renewed focus on product selection and layout , essentially bringing the stores more in line with core grocery tenets: more than 2,000 national and private label products were added, prices were lowered, promotions were increased, signage was refreshed and made clearer.

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Achieving Promotional Compliance to Drive In-Store Success

Wiser

Promotional compliance is a critical driver of in-store success, yet many brands struggle to accurately track whether their promotions are executed as planned—or fail to track them at all. Issues like missing promotional signage, misplaced products, or incorrect pricing can severely impact a campaign’s effectiveness.

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Technology Created Grocery Hopping, and Technology can Solve it

Retail TouchPoints

When shoppers open their grocery loyalty apps, they should be met with a curated set of promotions that align with their budget, preferences and lifestyle. From a customer perspective, every brand touch point is part of the broader story.

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Mobile Wallets: Unlocking a Powerful New Marketing Channel

Retail TouchPoints

Retailers can even provide unique promotional codes to track who redeems the offers or adds an item to their cart. They give your customers peace of mind when it comes to saving money and earning rewards at the point of sale. Level up loyalty programs Mobile wallets are a game-changer for loyalty programs.

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