Retail TouchPoints

JULY 24, 2023

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. UK, France, Germany, India, Mexico and United Arab Emirates, and found that not only is Gen Next interested in social commerce, but most of them already are engaging in it.

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Retail TouchPoints

MARCH 5, 2025

Target has ambitious plans to drive an additional $15 billion in sales growth by 2030. The retailer revealed these long-term plans along with financial results of its 2024 fiscal year, which ended Feb. Targets net sales decreased by 0.8% compared to the previous year, falling from $107.4 billion to $106.6 Comparable sales rose 0.1%

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Retail TouchPoints

OCTOBER 18, 2022

Walmart also said it plans to “rapidly evolve and iterate” the platform over time in order to build features and experiences that make it easy for creators to create and publish content, and for customers to shop through Walmart. Creators can also apply to be part of upcoming brand campaigns.

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Retail TouchPoints

SEPTEMBER 29, 2021

TikTok’s timing is spot on, according to Terri Zimmer, Director of Content Strategy at the agile marketing agency Scrum50 : “We have seen brands we work with treat TikTok as a nice-to-have in their plans and not a must-have because of the lack of ability to prove out an ROI,” she said in comments shared with Retail Touchpoints.

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Retail TouchPoints

JUNE 7, 2021

The increase in social media usage, combined with a tandem increase in online purchasing, proved to be the push both consumers and brands needed to move into the burgeoning realm of social commerce.

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Retail TouchPoints

MARCH 11, 2025

Simultaneously, retail executives and practitioners ramp up their travel plans, venturing to major events like the NRF Big Show and Shoptalk, to generate buzz around their major plans and priorities. Mastering Hybrid Shopping in the Social Commerce Era The U.S. Click here to register for the Placer.ai

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Wiser

APRIL 3, 2023

This is social commerce. What Is Social Commerce? Social commerce, also referred to as social shopping, allows brands to sell their products direct-to-consumers through social media platforms. It’s important to note that social commerce is related to, but not the same as, eCommerce.

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Retail TouchPoints

JUNE 21, 2024

There’s no shortage of companies trying to crack the code of social commerce in the U.S. from the biggest social media platforms to small start-ups. Video commerce is the delivery of content. It ties together the best of affiliate, the best of influencer and the best of digital into social commerce.

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Retail TouchPoints

JANUARY 13, 2025

From virtually trying on cosmetics to visualizing furniture in their living spaces, AR/VR helps ensure that the product aligns with customer expectations and how they plan to use the product.

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Inside Retail

AUGUST 20, 2024

Pureplay online furniture retailer Temple & Webster has an ambitious five-year growth plan, and TikTok could be the key to making it happen. To become a household name, Temple & Webster is focussing its social commerce efforts on Instagram while keeping an eye on the up-and-coming markets that TikTok could help it unlock.

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Retail TouchPoints

MAY 13, 2021

Walmart plans to acquire Zeekit , a female-founded, Israeli-based virtual fitting platform. The deal will help Walmart enhance its customer and social experience by offering virtual try-ons designed to provide shoppers with more inclusive, immersive and personalized experiences.

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Retail TouchPoints

FEBRUARY 23, 2024

Following its first livestream event last fall , discount shopping platform Shein is planning a second shoppable livestream event Sunday, Feb. 25 to showcase its spring and summer fashions. The three-hour “Shein Live: Front Row” event will begin at 12 p.m. PT on the company’s official channels on Facebook, X, YouTube and Instagram.

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Retail TouchPoints

JANUARY 24, 2024

Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce. The use of CRM and ERP (enterprise resource planning) systems is essential for this, as it allows for the synchronization of customer data and inventory across various platforms.

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Independent Retailer

MARCH 29, 2022

The impact and growth of social media brands play a huge part in what we see on our newsfeeds — and with that, social commerce has flourished. Social apps that already allow for commerce include Instagram , Facebook , and Pinterest , but TikTok and Twitter are also experimenting with shopping features.

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Retail TouchPoints

NOVEMBER 7, 2024

Amazon’s summer Prime Day sales event now serves to kickstart many retailers’ summertime sales and back-to-school marketing efforts, and is generally pivoting marketers’ planning calendars. How will this ultimately impact marketers’ planning calendars, now that we’re past Halloween?

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Retail TouchPoints

APRIL 30, 2021

The solution provider plans to expand the app’s current offerings to help c-stores attract new customers by receiving offers funded by CPG companies and streamlining enrollment in retailers’ loyalty programs. “By This will enhance the experience and utility of the app for its millions of users.”.

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Retail TouchPoints

NOVEMBER 23, 2021

Now the retailer plans to make livestreaming history again with the first shoppable livestream on Twitter , featuring singer/songwriter Jason Derulo. Last December, Walmart became the first retailer to launch a shoppable livestream on TikTok. in a blog post announcing the Twitter livestream. in a blog post announcing the Twitter livestream.

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Retail TouchPoints

DECEMBER 21, 2020

The reseller, which first announced the plans in late September 2020, has not issued a target price range or the number of shares to be made available. Poshmark has filed for an initial public offering on Nasdaq under the symbol POSH, according to a filing with the SEC.

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Retail TouchPoints

OCTOBER 24, 2024

TikTok Shop plans to expand its refurbished electronics assortment over the coming months to also include earphones, headphones, smart watches and more. To become an approved refurbished electronics seller, users must have all items inspected and rated by a TikTok Shop-approved third party, such as PhoneCheck, Blancco or BlackBelt.

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Retail TouchPoints

DECEMBER 7, 2021

Although these losses are largely tied to extremely aggressive expansion plans, they also point to universal problems DTC brands face, such as navigating the rising costs of online customer acquisition. RECOMMENDED LISTENING: Riding the Social Commerce Wave. Instead, they will focus on scaling social commerce.

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Retail TouchPoints

SEPTEMBER 16, 2021

Walmart has teamed up with media company Meredith for a cross-platform partnership designed to help customers plan and prepare meals faster and more easily through AI-powered meal planning, shoppable recipes, visual search, chatbots and more.

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Retail TouchPoints

NOVEMBER 14, 2022

launch of the offering has spurred a flurry of conjecture since a July 2022 report from The Financial Times indicated that TikTok was abandoning its plans to expand the offering to the U.S. and Europe after an initial test in the UK failed to find traction.

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Retail TouchPoints

FEBRUARY 26, 2025

Ask for documentation of suppliers data security practices and incident response plans. Organized fraudsters use search and social media ads to deceive customers into clicking through to fake websites that steal their payment data, account login credentials or both. Supplier cybersecurity. Vendor communication.

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Retail TouchPoints

AUGUST 1, 2022

These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. Global social commerce sales are expected to skyrocket from $492 billion in 2021 to $1.2

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Retail TouchPoints

OCTOBER 3, 2022

TikTok will reportedly enter a partnership with TalkShopLive to launch its live shopping platform in North America, two people familiar with the matter told the Financial Times. The companies are still finalizing the arrangements and no contracts have been signed so far.

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Retail TouchPoints

MARCH 3, 2021

As social commerce adoption continues to pick up its pace, more retailers are offering shoppable content on platforms like Snapchat, Instagram and TikTok. During an investor meeting in January , the brand’s parent company American Eagle Outfitters said it plans to close 200 to 250 of the 880 current American Eagle locations in the U.S.

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Retail TouchPoints

JUNE 23, 2023

YouTube will launch a live commerce shopping channel in South Korea on June 30, 2023, according to reporting by the Yonhap news agency as well as other publications. The channel, which will debut with approximately 30 brands, will mark YouTube’s first official shopping channel anywhere in the world.

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Retail TouchPoints

AUGUST 3, 2022

Prisma Ventures will partner with early-stage startups, primarily those in the Seed or Series A funding rounds, in four key areas: Personalized and data-driven technology; AR, VR and the metaverse; Technology-powered custom beauty products and in-store services; and Social commerce.

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Retail TouchPoints

FEBRUARY 19, 2025

The advance of social commerce provided China with additional means to establish its leadership in digital commerce. Platforms like ByteDance’s Douyin and its counterpart for foreign markets, TikTok, integrate social experiences with shopping.

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Inside Retail

OCTOBER 22, 2023

The company said on its website that it plans to increase investment and “drive meaningful growth” in its core markets – the US and Canada. Founded in 2011, Poshmark is a social commerce marketplace where users can buy and sell new and secondhand fashion, home goods, and electronics.

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Retail TouchPoints

JUNE 2, 2022

With this acquisition, Pinterest is setting the stage for an expanded social commerce strategy and product offering. Although Pinterest plans to sunset THE YES site and app once the transaction closes, the goal is to implement a more integrated and evolved shopping vision.

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Retail TouchPoints

FEBRUARY 9, 2024

Discount shopping app Shein has announced plans to open a Seattle-area office as it continues to expand its U.S. Shein said it plans to hire more than 50 professionals to be based at the new location by the end of 2024, joining a growing U.S. footprint and moves forward with its U.S. will serve as a hub for Shein’s U.S.

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Retail TouchPoints

FEBRUARY 1, 2022

Most recently, the retailer announced plans to set up shop-in-shops at Lowe’s stores, with plans to expand to a total of 15 locations by March 2022. Petco has been busy differentiating itself in the highly competitive (and lucrative) pet care sector.

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Inside Retail

NOVEMBER 27, 2022

Imagine a scenario of adding modern touchpoints to commerce journeys, such as social commerce apps. However, there’s a problem: how to implement it in your monolithic commerce system? Over time, this no-risk approach leads to technical debt and lacklustre business performance – and all attempts at innovation fall flat.

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Retail TouchPoints

AUGUST 10, 2021

Hot Takes on Livestreaming, Influencer Marketing and Social Commerce. At Chicago’s McCormick Place, Aug. Aisling Organics’ CEO Krysta Lewis will present a session titled Speaking Gen Z’s Language: Using TikTok to Grow Your Brand , one of several focused on tools retailers can use to engage with younger consumers.

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Retail TouchPoints

JANUARY 23, 2023

A series of executive shifts at Pinterest in the span of one week indicate that the social platform is gearing up for the next stage of its push into social commerce. A company spokesperson told Glossy that Pinterest plans to ramp up its commerce capabilities this year with plans to make everything on the platform shoppable. “In

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Retail TouchPoints

NOVEMBER 28, 2023

In another example, social media platforms are typically thought of as top-of-funnel: they have a wide reach, but not everyone using them is in a purchasing mindset. The rise of social commerce , however, disrupts that notion entirely. Arnold regularly publishes original research and speaks at industry conferences.

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