Remove Planning Remove Shopping Remove Social Commerce
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Social Commerce Revolution: How Payments Innovation Transformed the Digital Shopping Experience

Retail TouchPoints

Were in the early stages of what you might call the Great Shopping Migration: almost 60% of online customers recently polled confirmed that they were likely to use social media platforms to shop. Thats good news for social sellers stationed across the globe.

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QVC Reframes Itself as a ‘Live Social Shopping Company,’ Plans 24/7 Livestreams on TikTok

Retail TouchPoints

Now QVC wants to shed its TV roots and become known instead as a live social shopping company, and its first big move is a new deal with TikTok Shop that will see the OG home shopping network host 24/7 live shopping streams on TikTok that viewers can join via the app any time, day or night.

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How Petco Turns Live Shopping Events into Long-Term Social Commerce Activations

Retail TouchPoints

Live shopping is one of the hottest spaces in retail, and with good reason: it provides a fun and convenient way for retailers to connect with shoppers from the convenience of their homes. Our goal is to be a leader in innovating and driving the use of social commerce in our category and in the U.S.”.

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TikTok Shop Expands Refurbished Electronics Business to the U.S.

Retail TouchPoints

TikTok Shop has expanded the refurbished electronics product category to U.S. TikTok users can click the Shop tab to see refurbished products such as tablets, mobile phones and laptops being sold by approved TikTok sellers. Sellers also are required to provide a one-year warranty for all refurbished electronics sold via TikTok Shop.

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The Social Commerce Lowdown: the Latest from Pinterest, Meta, Twitter and YouTube (and Why it Matters)

Retail TouchPoints

The ever-evolving roster of social commerce capabilities on the world’s top platforms can be dizzying, with vast disparities between what is possible from one app to another and each platform fighting to keep up — both with consumers’ expectations and each other. Twitter Lets Merchants Create In-App ‘Shops’.

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Deep dive: What social commerce looks like around the world

Inside Retail

Social commerceshopping on social media platforms – is expected to reach US$1.2 It is growing three times faster than traditional e-commerce. McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. trillion ($1.9

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TikTok Goes ‘All in’ on Social Commerce with Robust Suite of New Shopping Features

Retail TouchPoints

Shopping has been happening organically on TikTok for a while. This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce.