Inside Retail
SEPTEMBER 26, 2022
Last year New Zealand outdoor and lifestyle brand Kathmandu unveiled a revamp of its brand identity – moving from the achievement-focused image that many outdoor brands present to something more accessible and fun. They all tended to be quite hyper-masculine [in their marketing], with people climbing mountains and such.
Inside Retail
JUNE 10, 2024
The Canadian yoga wear maker, which relies largely on targeted marketing, reported a 45 per cent growth in China, its second-largest globally, in the first quarter, countering a slackening demand in the United States where sales grow just 2 per cent. . ” Premium yoga brand Vuori opened its first store in Shanghai last month.
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Inside Retail
AUGUST 6, 2024
By understanding these underlying motivations, brands can craft more targeted marketing campaigns, offer relevant products, and create meaningful customer experiences. American outdoor apparel retailer Patagonia appeals to the drive to learn by educating consumers about environmental issues and sustainable practices.
V Count
APRIL 4, 2024
The importance of people counting extends beyond the confines of indoor physical spaces, reaching into the great outdoors as well. Open spaces such as parks, gardens, and outdoor events often have a critical need for people counters – a need that is every bit as crucial as that of indoor retailers, if not more so.
V Count
APRIL 4, 2024
The importance of people counting extends beyond the confines of indoor physical spaces, reaching into the great outdoors as well. Open spaces such as parks, gardens, and outdoor events often have a critical need for people counters – a need that is every bit as crucial as that of indoor retailers, if not more so.
Retail TouchPoints
OCTOBER 13, 2022
“So many DTC brands start out where a founder saw a niche in the market based on their own personal experiences,” said Nikki Baird, VP of Strategy at Aptos in an interview with Retail TouchPoints. But just because they had a great idea to start doesn’t make them the de facto target market.
Inside Retail
JANUARY 27, 2025
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