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Social Commerce: Retailers (and Platforms) Struggle to Catch up With Consumers’ Enthusiasm

Retail TouchPoints

Suffice it to say that social commerce has arrived in America. However, one reason for this flurry of enhancements is that there’s still considerable friction in social commerce processes. Whether social commerce will play a crucial role in retail going forward is no longer a question. earning $26.97

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Walmart Doubles Down on Digital Experimentation with Mashable, TikTok Events

Retail TouchPoints

Walmart is venturing further into social commerce and livestreaming with two virtual programs: Mashable Home , a virtual experience that will run through April 8, and the Spring Shop-Along: Beauty Edition livestream, which will be held on Walmart’s TikTok channel the night of March 11.

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Decoding Chinese consumer spending behaviour in 2025 

Inside Retail

AlixPartners unveiled five key consumer trends shaping spending in 2025 include: Travel rebounds strongly : Experiential spending is a key priority, with revenge travel fueling demand for holidays, entertainment, and outdoor activities.

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What to Learn from China’s Singles’ Day and Spring Festival Going Into 2022

Retail TouchPoints

As social commerce becomes increasingly entrenched in mainland China, livestreaming has become a backbone to the influencer and ecommerce economy. Due to the high volume of Gen Z and millennial users, beauty and personal care, food and beverages, and outdoors and sportswear perform particularly well. trillion by 2028.

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Fatboy Furniture Debuts Snap AR Lens as First Step in Wider AR Push

Retail TouchPoints

The new Snapchat Lens was developed by CGTrader and featured Fatboy’s latest line of outdoor furniture. The catalog-powered shopping Lens let Snapchatters “try out” furniture in their own settings and share those AR-enhanced pictures and videos with friends on the social platform.

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Skechers Widens its Reach with New Roblox Store, John Deere Collab

Retail TouchPoints

Nothing Runs Like a John Deere…Except Maybe John Deere Skechers Image courtesy Skechers Back in the physical world, Skechers has teamed up with John Deere for a co-branded collection designed for agricultural professionals, construction workers and outdoor enthusiasts.

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Lowe’s Partners With Top Designers To Bring New York Fashion Week ‘Home’

Retail TouchPoints

Lowe’s will style and livestream each of the designers’ outdoor runway shows, and the retailer will join each designer in giving fashion greater purpose by participating in a community project that makes high-style design accessible to people and communities affected by COVID-19.

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