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How Kathmandu plans to become the world’s most loved outdoor brand

Inside Retail

From switching its focus on hardcore sporting adventures to inspiring joy in the great outdoors, Kathmandu is changing things up as it primes itself for global ambitions. We’re about being more inclusive and making the outdoors more accessible to everybody. We’ll do online direct-to-consumer and have wholesale partners.

Outdoor 130
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Why the future of Australian retail lies in unified commerce

Inside Retail

Outdoor and camping gear wholesaler Darche taps into the same Shopify backend to sell to DTC and B2B customers. This also allowed it to offer ship-to-customer services to sell items that were available online but not held in store.

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How Advanced Email Analytics Helped Kerrits Boost its DTC Business 150%

Retail TouchPoints

The mass store closures prompted by COVID-19 in spring 2020 could have spelled disaster for equestrian specialty brand Kerrits , which had operated as a wholesale-only business for over 25 years. Once the pandemic hit, our wholesalers had to close their stores, and we had to rethink our entire email plan,” said Florin.

Wholesale 261
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Swanndri is beloved by Kiwis, but can it become a global brand?

Inside Retail

New Zealand outdoor clothing retailer Swanndri is looking to key overseas markets for growth, as it evolves beyond its workwear roots to attract a growing number of people in suburbs and cities. The brand currently has around 400 wholesale accounts in the country, but they’re primarily located in regional areas.

Outdoor 130
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3 Marketplace Categories Where ‘White Space’ Still Exists

Retail TouchPoints

In fact, there are three retail areas in particular — wholesale, off-price and grocery — where the marketplace opportunity is still wide open, primarily because each faces unique digitalization challenges that have slowed their move online. Marketplace White Space #1: Wholesale. Marketplace White Space #2: Off-Price.

Wholesale 190
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DTC Brands Forge Unique Paths to Growth

Retail TouchPoints

When planning their strategy for growth, DTC brands can choose to: Increase distribution channels through avenues such as wholesale partnerships ; Expand their product assortments ; Use additional marketing channels ; and Build a community of like-minded consumers. DTC Brands Can Leverage the Power of Strategic Wholesale Partnerships.

Wholesale 294
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Joules swings to profit thanks to online sales boost

365 Retail

Nick Jones, chief executive of Joules, said: “As we move into the new financial year, the continued success and growth of Friends Of Joules and our strengthened position in the home, garden and outdoor sector means that the group now offers significantly more products and categories than ever before.”.