article thumbnail

How Coach and Sephora Use Data to Drive Design Innovation

Retail TouchPoints

One of Sephoras most notable findings from the data-gathering process was that most consumers didnt like having their makeup done in most Beauty Studios, largely because they were stationed in the front window of stores. The merchant has to think about whats going to be trending and hot in the next two, three years.

article thumbnail

Stitch Fix Chief Merchant: The Style Forecast is ‘an Embodiment’ of the Brand Promise

Retail TouchPoints

“The Style Forecast is an embodiment of the art and science to our approach , fueled by billions of data points that we gather across our experiences and through millions of our clients that we engage with,” said Loretta Choy, Chief Merchandising and Client Services Officer for Stitch Fix during a recent Retail Remix interview.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

From Product Descriptions to SEO: How Retailers are Putting Generative AI to Use

Retail TouchPoints

“My advocacy to my team always has been that a lot of these things — 3D, VR, AR — are really cool, but they might die on the vine, and they’re not typically applicable to retailers right away except in small ways,” said Rohan Deuskar, Founder and CEO of the visual merchandising solution Stylitics in an interview with Retail TouchPoints.

article thumbnail

How Visual Outfitting Helps Brands Create Inspiration at Scale

Retail TouchPoints

Look for these three main characteristics: They display editorial-style outfits in a visual layout, instead of basic “complete the look” rows or grids. They provide merchants with oversight and full control (vs. The savings and speed gains for a retailer or brand can be immense. Value for Shoppers and Retailers.

ATS 287
article thumbnail

Target’s 8.9 Percent Comparable Sales Growth Attributed to ‘Traffic’

VMS

The mass merchant revealed its second quarter comparable sales grew by 8.9 Digital sales have been continuing to increase, the company says, due to its same-day services like order pick-up/drive-up and Shipt. Percent Comparable Sales Growth Attributed to ‘Traffic’ appeared first on Visual Merchandising and Store Design.

article thumbnail

6 Trends Driving Store Design Innovation in 2024

Retail TouchPoints

For example, they need to support omnichannel services like BOPIS, ship-from-store and seamless returns. Although the creative aspect is especially important, designers and visual merchandising teams need to work closely with their colleagues in marketing, IT and business strategy to ensure all decisions align with the bigger picture.

article thumbnail

In-Store Experiences Transcend Customer Service

VMS

And while JCPenney, a merchant prince from a bygone era, spoke passionately about customer service, the question must be asked, does customer service today transcend Penney’s golden rule? And now as we look toward the future, we’re compelled to reconsider the meaning of customer service.