Small Biz Trends

JUNE 12, 2025

Future Prospects: Long-term success of the Product Drops feature relies on its effective integration into broader social media strategies, as Twitter plans to expand this feature to more regions and merchants. This drives your social media engagement and can significantly improve conversions. trillion by 2025.

Social Commerce

Retail TouchPoints

MARCH 11, 2022

The ever-evolving roster of social commerce capabilities on the world’s top platforms can be dizzying, with vast disparities between what is possible from one app to another and each platform fighting to keep up — both with consumers’ expectations and each other. Twitter Lets Merchants Create In-App ‘Shops’.

Social Commerce

Retail TouchPoints

SEPTEMBER 16, 2021

In the last two months alone, TikTok has rolled out dedicated “Shopping Tabs” for Shopify merchants, Twitter began a pilot of its “Shop Module,” and Pinterest made it possible for creators to “control the shopability of their content” by tagging products. Suffice it to say that social commerce has arrived in America.

Social Commerce

Inside Retail

APRIL 26, 2021

Pinterest and Shopify will extend their partnership to a further 27 countries, including Australia, in a move expected to making social commerce easier on the platform. And, more people are shopping online than ever before – 450 million of which are using Pinterest.

Social Commerce

Inside Retail

JANUARY 12, 2023

Social commerce – shopping on social media platforms – is expected to reach US$1.2 It is growing three times faster than traditional e-commerce. McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. trillion ($1.9

Social Commerce

Retail TouchPoints

JUNE 22, 2022

Some of the biggest changes include new capabilities and integrations with Twitter that will enable additional social commerce options; Google , which will help retailers connect with shoppers near their brick-and-mortar locations; and iOS , which will let retailers use iPhones to accept contactless payments.

Merchant Services

Retail TouchPoints

FEBRUARY 21, 2023

Recent headlines about Meta ’s Instagram and Facebook doing away with shopping features on their platforms might appear to be a retreat in the social commerce wars. Social commerce sales in the U.S. Social commerce sales in the U.S. In fact they are anything but — and with good reason.

Social Commerce

Retail TouchPoints

OCTOBER 21, 2022

That inherent distaste for the transaction phase is one reason payment companies are so eager to expand into other parts of the shopper journey. taking place online, digital payment solutions like Venmo and PayPal (which has owned Venmo since 2013) are well positioned to capitalize on the opportunity.

Merchant Services

Retail TouchPoints

APRIL 27, 2023

As rival TikTok ramps up its shopping initiatives , Meta is streamlining its own commerce strategy to drive more in-platform shopping on Instagram and Facebook. A shift toward a new dynamic for Instagram and Facebook Shops will require companies to enable in-app checkout in order to offer a Shop on both sites.

Merchant Services

Retail TouchPoints

JULY 28, 2023

Merchants on the WooCommerce platform will be among the first to integrate directly with TikTok ’s new Shop feature, which allows brands to sell directly on the social media platform. Now, through the beta program, WooCommerce merchants can bring their entire inventory to TikTok Shop. in recent years.

Merchant Services

Retail TouchPoints

SEPTEMBER 12, 2023

It might have been the worst-kept secret in retail, but after months of unconfirmed reports , behind-the-scenes testing and tales from the front lines , TikTok has finally, formally launched its new ecommerce offering — TikTok Shop. in November 2022. reads the company announcement. reads the company announcement.

Merchant Services

Retail TouchPoints

APRIL 18, 2023

Shopping is everywhere. There are seemingly endless opportunities to shop — or be inspired to shop — in both the physical and digital worlds at any moment. Today’s consumers move across digital, physical and social platforms with ease, switching from browsing, researching and buying in seconds.

Merchant Services

Retail TouchPoints

JULY 24, 2023

TikTok has teamed up with buy now, pay later service Atome to offer installment payments on its ecommerce marketplace in Malaysia, CNBC reports. TikTok Shop has now quietly begun to roll out in the U.S. The UK also has become a key testing ground for TikTok Shop. In June 2023, TikTok announced that it would invest $12.2

Merchant Services

Retail TouchPoints

JANUARY 12, 2024

As 2024 advances, the importance and reach of paid social media advertising will only continue to grow. Social commerce value will keep on growing. The value of social commerce continues to grow rapidly and is shaping the future of online retail. trillion by 2026, more than doubling its current value.

Social Commerce

Retail TouchPoints

OCTOBER 19, 2022

Klar n a is continuing to expand beyond payments as it looks to become “a starting point for every purchase” for its 150 million global consumers. This is far from Klarna’s first foray beyond the world of payments. Among the new tools available to Klarna users and merchants are: Search and Compare. Shoppable Video.

Merchant Services

Retail TouchPoints

AUGUST 18, 2023

TikTok is continuing to build out its commerce-related services with the launch of ecommerce fulfillment for companies in the UK selling via TikTok Shop. The UK, along with several markets in Asia, was one of the first regions where TikTok Shop commerce functionality was made available. cubic liters per shipment.

Merchant Services

Retail TouchPoints

MARCH 19, 2024

New Capabilities Support ‘Commerce Everywhere’ Mission To help “drive commerce everywhere,” TikTok has made the following updates to its core commerce solutions: Shop Ads: TikTok has extended Shop Ads within the TikTok Shop Tab.

Merchant Services

Retail TouchPoints

DECEMBER 2, 2021

Dan Lurie, Head of Product, Shopping, Pinterest. Pinterest is a social media platform and yet…it isn’t. At the very least, the form it takes is very different from its counterparts: “Pinterest is not social media, although we are grouped in that category,” said Dan Lurie, Head of Product, Shopping at Pinterest. “We’ve

Shopping

Retail TouchPoints

OCTOBER 4, 2023

Whether it was inspiration from this “summer of sport” or keeping up with the ever-changing weather, the increasing unpredictability of consumers’ shopping habits was on display this summer. By personalizing the customer journey using composable commerce, they can now deliver a first-class digital purchasing experience.

Merchant Services

Retail TouchPoints

JUNE 21, 2024

There’s no shortage of companies trying to crack the code of social commerce in the U.S. from the biggest social media platforms to small start-ups. Video commerce is the delivery of content. It ties together the best of affiliate, the best of influencer and the best of digital into social commerce.

Social Commerce

Retail TouchPoints

NOVEMBER 13, 2023

Meta and Amazon have quietly debuted a new closed-loop social commerce experience that allows Facebook and Instagram users to link their social media accounts to Amazon so they can make purchases directly in-platform.

Social Commerce

Retail TouchPoints

JUNE 17, 2022

People come to Pinterest with a shopping mindset,” said Kim Blommer, Automotive Industry Lead at Pinterest in an interview with Retail TouchPoints. “In Catalogs allows merchants of all kinds to upload their active inventory directly to Pinterest and turn those ecommerce listings into dynamic Product Pins, making them more shoppable.

Merchant Services

Retail TouchPoints

JULY 19, 2022

But following a series of major strategic moves, the role Pinterest hopes to play in the burgeoning realm of social commerce is crystal clear. Julie Bornstein, Founder of The YES and now Chief Shopping Officer, Pinterest. What can [the web] do that a retail store can’t do that makes shopping better?

Shopping

Retail TouchPoints

AUGUST 15, 2023

What it didn’t have at that point was a streamlined, intuitive online checkout process — and that quickly became a major hindrance to the company’s DTC expansion plans. “We It was an involved, intense process. Once there’s a certain percentage of fraudulent orders, financial companies [can stop servicing you].”

Checkout

Retail TouchPoints

OCTOBER 7, 2022

The new offering is powered by Bolt’s Checkout Everywhere solution (originally called Tipser until it was acquired by Bolt in late 2021), which allows websites of all kinds to add transaction capabilities and sell products from participating merchants. “We’re Social Commerce Meets Affiliate Marketing.

Merchant Services

Independent Retailer

MARCH 29, 2022

The impact and growth of social media brands play a huge part in what we see on our newsfeeds — and with that, social commerce has flourished. Social apps that already allow for commerce include Instagram , Facebook , and Pinterest , but TikTok and Twitter are also experimenting with shopping features.

Social Commerce

Retail TouchPoints

MAY 8, 2023

In yet another sign that the COVID-generated ecommerce surge has subsided, the Salesforce Shopping Index reported flat ecommerce sales in the U.S. And how are you giving them a value-added product or service for being loyal to you? for Q1 2023 — the first period with no online sales growth since the Index debuted in 2014.

Merchant Services

Retail TouchPoints

AUGUST 24, 2023

Now the company has become the first toy brand to test out the hottest new arena in digital selling — TikTok Shop. Brands have been clamoring to sell on TikTok almost from the moment the platform began its meteoric rise and the #TikTokMadeMeBuyIt hashtag proved its commerce potential. in November 2022. in November 2022.

Shopping

Retail TouchPoints

APRIL 14, 2023

Countless companies both big and small — including Meta , Pinterest and Google — are trying to tackle the challenge of making shopping online more like shopping IRL, where inspiration can strike at any moment and from any direction. Here’s a playlist where we all can shop for that.” Evans: We’re off to the races.

Fashion

Retail TouchPoints

JULY 30, 2020

Only consumers only had 17% of their shopping done by early July, and 54% said they held off on spending because they didn’t know what they needed. Based on research and expert interviews, six new realities are having the biggest impacts on back-to-school shopping behaviors and preferences. in search) and “boy clothing” (+12.5%

Merchant Services

Retail TouchPoints

NOVEMBER 12, 2021

It took Shopify merchants nearly 15 years to reach a cumulative GMV of $200 billion. I think a world without independent brands and independent merchants and local stores is a very boring world and a very boring landscape for commerce. At the same time, there is a deep desire among shoppers to shop locally.

Merchant Services

Retail TouchPoints

OCTOBER 6, 2022

Among its multiple impacts, COVID-19 accelerated an elongation of the holiday shopping season that was already underway. Rather than being limited to a jam-packed four to five weeks from Black Friday to Christmas Eve, consumers are beginning their shopping as early as October (with a few doing so even earlier than that).

Merchant Services

Inside Retail

NOVEMBER 28, 2022

This year, over 102 million people will buy via social platforms in the US alone and by 2025, global sales via social commerce will exceed US$1.2 Among consumers – and not just Millennials – social commerce is gaining significant traction, growing three times as fast as overall e-commerce.

Merchant Services

Retail TouchPoints

NOVEMBER 16, 2022

Amex also has partnered with musical artist Chlöe Bailey to create a “Shop Small Soundtrack” that TikTok users can add to their content. Shopping small has a significant impact on helping local communities, with two-thirds of every dollar spent at small businesses staying within the local community. small business owners.

Merchant Services

Retail TouchPoints

NOVEMBER 11, 2021

From tiny boutiques to nationwide giants, retailers are using livestreaming and live shopping to reach customers in new and compelling ways. Shopping malls face an uncertain future, but an omnichannel-focused revamp can enhance convenience and generate consumer enthusiasm. The ins and outs of livestreaming. 16 from 3 to 3:30 p.m.

Merchant Services

Retail TouchPoints

JULY 30, 2021

November might seem far away, but the fact is, brands and retailers in China have already been preparing for the world’s biggest shopping event — known interchangeably as Singles’ Day, Double 11 or 11.11 — for months. veterans, spend much of the year prepping for the world’s biggest shopping event. brands to be part of the 11.11

Merchant Services

Retail TouchPoints

AUGUST 5, 2021

That’s why properties have focused on perfecting the tenant mix , onboarding a compelling combination of restaurants, entertainment and up-and-coming DTC darlings. But as we inch closer to the holiday season, malls and shopping center operators are seeing a greater need to refine and optimize their omnichannel experiences.

Merchant Services