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One key retail tactic that has a big impact on consumer behavior and purchase decisions is visualmerchandising. In order to create a visually appealing and engaging shopping environment, products must be presented strategically. Moreover, visualmerchandising conveys brand identity and produces a unique shopping experience.
To capture attention and create lasting impressions, retailers must start thinking less like merchants and more like artists. US-based outdoor wear retailer Patagonia, for example, centres its narrative on environmental activism, attracting a community of consumers who share the brand’s mission. Retail can do the same.
Instead, every unique product category is treated as its own stall (also known as a “puesto”), with a dedicated merchant and exclusive recipes cooked in-store. “We It’s not just a concept or one store; it’s what our organization plans to do moving forward. said Kevin Kelley, Co-founder of Shook Kelley, in an interview with Retail TouchPoints.
The store will have special features such as a full-service, centrally located counter for the meat that is a cornerstone of Hispanic cuisine, as well as a broad assortment of fresh produce and an in-house bakery. Like other Leevers stores, this one will be 100% employee-owned.
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