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Best of 2024: From swoosh to stumble, can Nike regain its stride?

Retail Gazette

Since its inception 60 years ago, Nike has long dominated the sportswear market, fuelled by innovative products, global reach and out-of-the-box marketing. Back in 2017, Nike launched its Consumer Direct Offense, as it looked to expand its direct-to-consumer (DTC) business, and lower its reliance on wholesale accounts.

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Innovative Fashion Business Ideas to Inspire Your Next Venture

Small Biz Trends

Market Research Importance: Thorough market research is essential for understanding consumer preferences, industry trends, and identifying gaps in the market to tailor your business offerings effectively. Utilize SEO and digital marketing strategies for increased visibility and customer acquisition.

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Why designer Dylan Best created womenswear after years of unisex collections

Inside Retail

But he is now looking to broaden the brands product offering and target market with the announcement of a new name and a new womenswear capsule, alongside the launch of his AW25 collection. I think it’s very hard just to have a pure menswear brand and grow you’re sort of missing out on half the market, Best admitted.

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How to Start an Upcycling Business: A Complete Guide for Beginners

Small Biz Trends

Effective Business Planning: Establish a clear niche, conduct market research, create a comprehensive business plan, and outline funding and operational strategies for success. Market Appeal : Eco-conscious consumers seek unique, sustainable items, giving you a clear target audience.

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7 Essential Wholesale Supplies for Jewelry Making Projects

Small Biz Trends

Made from durable jewelry materials like gold-filled and sterling silver findings wholesale, these components guarantee longevity. Whether you’re looking for beads for jewelry making or jewelry findings, a reliable wholesale bead store near me can provide everything you need, including a jewelry supply catalog free for easy browsing.

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Growing Trees for Profit: A Comprehensive Guide to Sustainable Forestry

Small Biz Trends

Key Takeaways Diverse Opportunities: Growing trees for profit includes various niches such as timber production, fruit orchards, and ornamental landscaping, catering to different market demands. With the right knowledge and strategies, you can cultivate a thriving tree farm that meets market demands and enhances your local ecosystem.

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Former L’Oréal Australia MD goes all in on natural skincare

Inside Retail

As general manager of skincare, Tucker will be responsible for developing and bringing to market 8 Seeds, a new line of skincare products containing hemp seed oil, which is purported to have anti-inflammatory and anti-aging benefits. billion by 2027, according to a recent report by Brandessence Market Research. .